Posted by Hannah Howard, June 26, 2008 at 10:00 AM
I share Marvo of The Impulsive Buy's sentiment: "I’m allergic to cocktail umbrellas and drinks that make me look like a drunk sorority girl ready to flash her boobs when a video camera and Joe Francis come by." Hence I, like Marvo, have never experienced a Blue Hawaii cocktail, consisting of rum, pineapple juice, blue Curacao, sweet and sour mix, sometimes vodka, and always a festive paper umbrella.
Maybe I'd enjoy the Blue Hawaii better in soft drink form. This summer, Pepsi unleashed the limited-edition Pepsi Blue Hawaii. Sorry, unlucky Americans—it's only available in Japan. Marvo got his hands on a bottle and reviewed the drink, describing its color as "Smurf-like," and the pineapple and lemon flavor combo as "really smurfing sweet and artificial." Although the bottle is spiffed up with a picture of a palm tree and the blue Hawaiian sea, consumers are left to find their own cocktail umbrellas.
Last summer, Pepsi Japan did a similar limited flavor release for Pepsi Ice Cucumber, which sold out in less than a month.
Photograph from The Impulsive Buy
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Posted by Hannah Howard, June 10, 2008 at 11:45 AM
Red Bull, Lipton, and Pepsi: coming to a McDonald's near you?
In January, McDonald's announced its entrance into the coffee specialty drinks wars. Now there's another way to get your caffeine fix under the Golden Arches.
If you're bored of the obligatory Coke with your Big Mac and fries, you're in luck—McDonald's is testing the sale of bottled and canned drinks in about 150 locations. The long lineup includes Red Bull, Diet Lipton Green Tea, and products from PepsiCo, archrival to McDonald's longtime fountain beverage bedfellow Coca-Cola. AdAge.com reports that the company is trying to lure customers who are going elsewhere for their energy drinks and VitaminWaters.
Posted by Erin Zimmer, April 18, 2008 at 11:30 AM
La Chaim! Stock Up Now!
While bread gets cracker-ified during Passover, chosen bottles of soda get stripped of their high-fructose corn syrup and are sweetened instead with the real deal. No need to hunt for imported Mexican colas or hitch a ride south of the border for the cane sugar cola that tastes so great.
That's right: Passover Coke is here! (Or Passover Pepsi, if you're on that side of the Cola War.)
Both Coca-Cola and Pepsi make a real-sugar version around this time of year, and you can find it by looking for yellow caps on Coke bottles or white caps on Pepsi. But to be sure you really have a sweet, sweet sugariffic cola in your hands, check the cap for a "P" next to whatever kosher symbol appears (see photo).
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Posted by Adam Kuban, November 10, 2006 at 11:43 AM
The soft-drink giant is trying to maintain a distance between its natural-food lines and their corporate parent.
To compete with the homespun, lifestyle-oriented companies that appeal to the Whole Foods consumer, Pepsi is creating wholly new startup brands for the chain that bear no telltale trace of their corporate lineage and are supported with very little marketing.
