Great great story by Kim Severson in the New York Times today on how grocery chains have begun customizing their stores to target the increasingly affluent Latino shopper: Although there is no one typical Hispanic shopper, some generalizations are driving the design of the new Latino-theme stores. Many have wider aisles because, research shows, grocery shopping is often a family outing. Hispanic families tend to be larger, and more people cook from scratch, so produce and meat departments tend to be bigger and better stocked. And loyalty to brands from the home country is strong. At Rancho Liborio, Tide is almost an afterthought. Mexican brands like Ariel dominate the shelves.But the generalizations end there. The term Hispanic applies to people...
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