In lieu of giving out mini toothpastes at annual events like "Oral Health Month," Colgate is dispensing the actual sources of plaque: ice cream and cotton candy. But the sticks meant for holding each sweet aren't average sticks. Shaped like toothbrushes, they reveal dental hygiene messages like "Don't forget." It's like having a dentist live inside your food! It'd be a lot weirder, though probably more convenient, if there was an actual toothbrush buried underneath. Previously In Videos: Extreme Toothbrushing Emeril New Spokesman for Crest, Still Uses Tired Catchphrase Dentist Will Buy Your Leftover Halloween Candy...
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Like any good dentist, Linda King of Locust Grove, Georgia, is handing out toothbrushes and pretzels for Halloween. Additionally, as a godsend to parents, she's buying back candy after Halloween is over. For $1 a pound, she'll take kids' extra candy and send it to military members overseas through Operation Gratitude. Last year she bought back about 60 pounds of candy. Imagine yourself as a kid. Would you sell your candy back to Dr. King?...
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Crest Whitening Expressions needs a fresh, clean catchphrase, so who better to reel in video submissions with ideas than the Catchphrase King. Emeril Bam! Lagasse. Who cares if his teeth are white (not enough close-ups in this ad to say for sure) or if he actually uses Crest. (What if he's a Colgate man? Gasp.) So far, he isn't working with much. Submitted catchphrases include: "Aiee, chihuahaha," "Boo-yah," and "Owwwa." They're getting pretty desperate. Watch Emeril flex Bam! in the Crest campaign, after the jump....
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This is how you brush your teeth after drinking Mountain Dew. Warning: If you’re at work, turn down your volume and/or put on headphones before watching. What's this have to do with food? You've gotta keep your teeth in shape to eat, doncha? Video, after the jump....
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