'dancing' on Serious Eats

Viral Stride Gum Videos Featuring Matt Dancing Around the World

Why is Matt dancing around the world? Because gum company Stride is willing to pay for it. Actually, Matt had already been dancing before Stride approached him with a sponsorship deal. Advertising Age features the unusual collaboration, explaining that Matt doesn't even have to wear Stride gear or chew gum in the videos—Stride just asked Matt where he wanted to go and paid his travel expenses. Since Matt started dancing for Stride, three years ago, he hasn't had to get a real job. What's so interesting about a guy doing a "farmer's jig" in different locations (including one underwater and another in a US military airspace) around the world? It a lot more fun and inspiring to watch than... More

In Videos: How Bread Was Made In The '80s

Remember the good old days of bread baking? When the young, well-muscled baker would twirl, jump, and dance (with a few mid-air splits thrown in) while preparing the dough, and rip off his wifebeater amidst the throes of bread baking bliss? If not, refresh your memory with this video clip. Where did it come from? Why does it exist? Nobody knows. Watch the video after the jump.... More

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