CiCi's Pizza and its 28 varieties of pies are making a push for pizza buffet domination, but it's the breadsticks that steal the show.
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In a move somewhat reminiscent of Burger King's lost wallet marketing stunt, CiCi's Pizza is distributing one million pennies on sidewalks around its 650 locations. The pennies are stickered with various coupons—free meals, free drinks, buy-one-get-one free. The pizza-buffet chain, with locations in 30 states, started the promotion yesterday....