Earlier this month Mr. Breakfast unveiled The Cereal Project, an online database of U.S. cereals—over 1,220 so far—organized by name, company, date, and family, along with cereal commercials and games. (Remember that cereal you liked back in 1912? Yeah, they've got it.) It's everything about cereal you didn't know you wanted to know right at your fingertips! [via The Presurfer] Related Forgotten Breakfast Cereal Follow-Up Question Cereal Quiz Vintage Cereal Box Gallery... More

Regular Wheaties: Clearly lacking testosterone. If your breakfasts haven't felt very manly recently, good news. Today, General Mills is announcing Wheaties Fuel, the newest incarnation of the Breakfast of Champions—and, the New York Times notes, the first cereal marketed directly to men. The cereal was developed with help from the likes of Peyton Manning, Bryan Clay, and Kevin Garnett (or, at least, with the help of their pictures on the website). Wheaties has developed three prototypes, all substantially sweeter than the original; samples of these will be distributed to an (all-male) testing group, who will vote on their favorite. The final formula will hit shelves on September 9, 2009. Luna Bars, look out.... More

Kellogg's UK has rolled out a new muesli cereal called Nature's Pleasure supported by an ad campaign that features cartoon people in various states of undress doing inexplicable things with their morning meal. Blogger Meemalee picked up her copy of thelondonpaper a couple days ago and paid a little more attention to the illustrated weirdness of the ad than Kellogg's probably would have liked. As you turn the pages, the multipart ad spells out "We've added something new to muesli,", with the dazed-looking cartoon people holding up the message's letters, sitting on them, or just leaning against them and taking a little more of nature's pleasure than one should from breakfast cereal (right). But the company got wind of... More

In the last 12 days, we've had Star Trek and Doctor Who food-related items materialize on Serious Eats. Might as well go for a nerd trifecta and get Star Wars in the mix. Good morning, and may the force be with you—from your friends at Serious Eats, the nerdiest food blog in the universe. [via Unique Daily]... More

yesbutnobutyes.com I don't think the interweb at large is ever going to get tired of looking back at breakfast cereals of the past. Once you've seen a gallery or two of vintage cereal boxes, you've pretty much seen them all. We're certainly guilty of such retrogazing, and Yes But No But Yes is just the latest blog to pour a big bowl of nostalgia. But what I'm doing so awkwardly here at this hazy early morning hour is using their post as a jumping off point to ask dbcurrie a question that's been bugging me—and probably a few serious eaters as well: Did you ever figure out what the heck cereal it was that you asked about here?... More

When action film director Michael Bay eats a bowl of cereal, it's not just breakfast—it's using the power of slow-motion and dramatic music to show love, agony, and his penchant for High School Musical. Watch the video after the jump.... More

Photographs from Amy Cheng "Breakfast of Champions" by artists Hank Willis Thomas and Ryan Alexiev is a portrait of President Barack Obama made out of cereal: The sugary sweet mosaic, made of thousands of cereal bits, depicts idea of what a healthily balanced breakfast (democracy) might look like when considering the role that marketing plays in myth building around corporate and political brands. The portrait appeared at The Armory Show in New York City this past weekend. You can buy a print of the portrait from Cerealart.com. Check out more cereal art at ryanalexiev.com. A closer look, after the jump.... More

Chicago is home to many great things. But the largest frosted Mini-Wheats cluster probably isn't one of them. There's no word on how the monstrosity tasted, but I would assume more like frosting, less like Mini-Wheats.... More

Advertising Age Kellogg's is testing a shorter, fatter cereal box. But unlike some recent package changes that have short-changed consumers, this one doesn't futz with the amount of product inside. Says Advertising Age: The new packaging contains the same amount of food, but the shorter, fatter design is expected to fit into pantries more easily. Ms. Miller said it will also save grocery-shelf space, allowing retailers to offer a wider variety of products. Since it involves an 8% decrease in materials, the new box design is also stands to burnish Kellogg's green halo. Detroit will be the test market. The study will last about six months, Kellogg's says, before the company decides whether to roll it out nationwide. [via... More

Kellogg's cereals. You probably don't go for sugar kids' cereals when you have a craving for savory food, but according to this report from the Wall Street Journal, some cereals may be saltier than potato chips, more specifically in reduced-sugar cereals. London-based group Consumers International explains that "manufacturers are likely to add salt to boost the flavor of the product, and may use salt to maintain customer appeal when sugar levels are reduced." Although Kellogg's Frosties Reduced Sugar cereal showed higher sugar and salt contents compared to potato chips, Kellogg spokeswoman Susanne Norwitz said that she wasn't aware of Kellogg adding salt to reduced-sugar products. Of course, the main problem with kids' cereals is that they have too much... More