Entries tagged with 'cereal'
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Killer Cereal

New York magazine's Adam Platt loves his readers (and his job) as much as he dislikes granola. So, at his employers' behest, he reluctantly taste-tests 100 überhealthy cereals culled at random from the shelves of Whole Foods, rating them from 1 (worst) to 4 (best). He tends to go for simpler, less sugary cereals, which is probably what appeals to the typical Arrowhead Mills product buyer, anyway. His highest ratings go to Honey Puffed Wheat by 365, Food For Life's Ezekiel 4:9, lots of Kashi products, fibery cereals from Barbara's, and Bear Naked granola. Nature's Path Organic Heritage O's, however, were proclaimed "the purist's favorite." As someone who spent her childhood happily devouring boxes of these superior Cheerio substitutes,...

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In Videos: Andy Rooney on Cereal

In last week's 60 Minutes, Andy Rooney talked about the things that people send him in the mail. We learn a couple of interesting facts about Rooney: He prefers Corn Flakes or Shredded Wheat to Wheaties and charges $47.50 to have lunch with someone he's never heard of before. I hope he's kidding. Video after the jump....

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Indiana Jones Eats Chocolate Cereal Before Raiding Temples

Because looking at Harrison Ford usually makes me want to eat marshmallow bits and cereal that turns milk chocolatey, I'm more than happy to welcome the latest in cinematic marketing on the breakfast aisle: Indiana Jones and the Kingdom of the Crystal Skull cereal, or repackaged Cocoa Puffs with marshmallow blobs. Of the four amorphous shapes, the Temple of Akator resembles "a Doritos chip," and the Torch, "a Doritos chip that’s fallen into a violent battle with bean dip," according to brianorndorf. The movie will be released on May 22, but this is available on grocery shelves now. Previously In Videos: Food Commercials of the '80s, Nerd Cereals Edition Bringing Breakfast to the Streets: Kellogg's Cereal Streetwear The Next...

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Bringing Breakfast to the Streets: Kellogg's Cereal Streetwear

Snap, Crackle, Flop Now you can proclaim your love for Tony the Tiger and still maintain your street cred! New clothing line Under the Hood has got your back with its Kellogg's-brand cereal urban streetwear. Check out the "Dig 'Em" Honey Smacks jeans (I'm not even going to get into how they're... pants... called "Honey Smacks"), or the track jackets emblazoned with Snap, Crackle, and Pop, or the Toucan Sam hoodies. And just like all overpriced urban streetwear, most of it will cost you a pretty Benjamin to snag one for yourself. But hey, if you love your Frosted Flakes, I'm sure they're grrreat! [via Gawker]...

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In Videos: Food Commercials of the '80s, Nerd Cereals Edition

Editor's note: This week, it's, like, omigawd, totally '80s for our daily In Videos segment. Big hair, breakdancing, and before-they-were-big celebrity commercial appearances to the max. So kick back your fat-laced high tops and take a chill pill. —The Serious Eats Team What better food tie-in could you have with popular icons of nerd-dom than artificially colored, diabetes-inducing breakfast cereal? You've got your Pac-Man Lucky Charms knock-off, your C3POs that look more like conjoined Cheerios than anything Star Wars related, and the pseudo-amorphous fruit-flavored blobs of Super Mario Bros. cereal. Watch the crunchy, vitamin-enriched fun, after the jump....

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In Videos: Food Commercials of the '80s, Rap Edition

Editor's note: This week, it's, like, omigawd, totally '80s for our daily In Videos segment. Big hair, breakdancing, and before-they-were-big celebrity commercial appearances to the max. So kick back your fat-laced high tops and take a chill pill. —The Serious Eats Team If you wanted to make something cool in the '80s, all you had to do was add some rapping. Doesn't matter if you were pushing chicken nuggets, beer, or kid's cereal—make it rhyme and dance and you've got yourself marketing gold! Check out the commercials after the jump, plus a few bonus videos that were too good to pass up—you don't want to miss watching the Fat Boys enjoying an "all you can eat" at Sbarro in New...

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Move Over, Rice Krispies: Cereal Treats Smackdown

Rice Krispies isn't the only cereal that tastes good smothered in melted marshmallows and formed into chunky blocks of sugary carb-laden goodness. Check out Cakespy's comparison of six different cereals in treat-form—Corn Pops, Froot Loops, Frosted Flakes, Raisin Bran, Shredded Mini Wheats, and Special K. She concludes that while Rice Krispies may be the best suited for a marshmallow bath, Corn Pops and Frosted Flakes are also strong contenders. [via tastespotting]...

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Spooky-fied Cereal Box Art

Browse through the pages of Cereal Killers to view spooky interpretations of kid's cereal box art done by animation artists and illustrators. Some cereals you won't see on shelves anytime soon: Tinkles, Sugar Postmort-Mmmms, and Lucifer's Charms. [via Drawn!]...

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New Honey Nut Cheerios: Now With Less Cereal!

Consumerist reports that new boxes of Honey Nut Cheeries are lighter and taller than older boxes but cost the same. The result is handing over $2.99 for 1.5 fewer ounces of honey-flavored Cheerio goodness in a box that is slighter, slimmer, and taller than before. I can understand the effects of inflation, but if the box were to change, wouldn't it make sense to shrink it? I half expect trai_dep's comment to become reality: "I'm just waiting for a burst graphic on the boxes saying, 'New—TALLER!!' " Photograph from Spying on the Streets on Flickr...

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The Next Step in Cereal Evolution

Ace at the hilarious product review blog, The Impulsive Buy, just reviewed Froot Loops Cereal Straws, something that has been on the market for a while unbeknownst to me until now. Oh, how times have changed since I was a little girl and demand for cereal tubes that one could suck milk through was nonexistent. I don't think there's anything horrible about the product—I'm just wondering who thought of this, why did they think of this, and how did it actually reach the manufacturing process? Ace himself proclaimed, "On the list of 'things nobody asked for, but we're going to give you anyways,' cereal straws has to rank in the top five." Ace says that even though the straw...

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