Entries tagged with 'cereal'
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Rice Krispies Will No Longer Claim to Boost Immunity

Kellogg announced that they would stop marketing Rice Krispies and Cocoa Krispies as immunity-boosting foods for children in light of the attention being paid to swine flu, says Ad Age. Kellogg has been adding antioxidants to the cereals since last year, but don't want to look like they're "preying on fears of the H1N1 virus." (The official Rice Krispies website still shows the claim of boosting immunity.)...

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Cereal with Water and Other Cereal Compulsions

[Flickr: bookgrl] A friend of mine recently admitted to her daily cereal approach: water instead of milk. Sounds disgusting, she knows. But as a compulsive cereal eater—she eats two bowls a sitting, both at breakfast and for afternoon snacks—all that milk intake was too much. Sure, water will never be as good as the milk alternative (which she allows herself on Sunday mornings) but if you want the moisture without the milk, she offered some tips. Avoid the flake family. (Honey Bunches of Oats, Frosted Flakes, etc.) No Raisin Bran. Under any circumstances. Yes on clusters, freeze-dried fruit, and other chunky additions (Special K with Berries, granola, etc.) Yes on checkerboard squares (Chex, Life, etc.) Avoid drinking the leftover...

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Cereal Taxonomy

[Photograph: kitchenbitzch.wordpress.com] One reason why Value Village, the thrift store chain, rocks: you get to find random things you probably don't need like this. The Kitchen Bitch points us to this framed masterpiece found at a Minnesota store. The cereal taxonomy includes meticulously labeled O's, bits, and puffs, where the fine print notes each one's company of origin (like General Mills and Kellogg's) and date of creation. [via BuzzFeed] Related Video: The Cereal Sifter The Cereal Project, an Online Database of U.S. Cereals Woman in Chicago Finds World's Largest Frosted Mini-Wheats Cluster...

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Video: The Cereal Sifter

Cereal dust tastes horrible and there's no way to get rid of it. Until now! The Cereal Sifter is a quality cereal dust-remover, not to mention a possible tool to pan for gold.

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The Cereal Project, an Online Database of U.S. Cereals

Earlier this month Mr. Breakfast unveiled The Cereal Project, an online database of U.S. cereals—over 1,220 so far—organized by name, company, date, and family, along with cereal commercials and games. (Remember that cereal you liked back in 1912? Yeah, they've got it.) It's everything about cereal you didn't know you wanted to know right at your fingertips! [via The Presurfer] Related Forgotten Breakfast Cereal Follow-Up Question Cereal Quiz Vintage Cereal Box Gallery...

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Introducing Wheaties Fuel, Super-Manly Breakfast Cereal

Regular Wheaties: Clearly lacking testosterone. If your breakfasts haven't felt very manly recently, good news. Today, General Mills is announcing Wheaties Fuel, the newest incarnation of the Breakfast of Champions—and, the New York Times notes, the first cereal marketed directly to men. The cereal was developed with help from the likes of Peyton Manning, Bryan Clay, and Kevin Garnett (or, at least, with the help of their pictures on the website). Wheaties has developed three prototypes, all substantially sweeter than the original; samples of these will be distributed to an (all-male) testing group, who will vote on their favorite. The final formula will hit shelves on September 9, 2009. Luna Bars, look out....

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Kellogg's UK's Unintentionally Pervy Muesli Ad Campaign

Kellogg's UK has rolled out a new muesli cereal called Nature's Pleasure supported by an ad campaign that features cartoon people in various states of undress doing inexplicable things with their morning meal. Blogger Meemalee picked up her copy of thelondonpaper a couple days ago and paid a little more attention to the illustrated weirdness of the ad than Kellogg's probably would have liked. As you turn the pages, the multipart ad spells out "We've added something new to muesli,", with the dazed-looking cartoon people holding up the message's letters, sitting on them, or just leaning against them and taking a little more of nature's pleasure than one should from breakfast cereal (right). But the company got wind of...

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Stormtrooper Breakfast Cereal

In the last 12 days, we've had Star Trek and Doctor Who food-related items materialize on Serious Eats. Might as well go for a nerd trifecta and get Star Wars in the mix. Good morning, and may the force be with you—from your friends at Serious Eats, the nerdiest food blog in the universe. [via Unique Daily]...

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Forgotten Breakfast Cereal Follow-Up Question

yesbutnobutyes.com I don't think the interweb at large is ever going to get tired of looking back at breakfast cereals of the past. Once you've seen a gallery or two of vintage cereal boxes, you've pretty much seen them all. We're certainly guilty of such retrogazing, and Yes But No But Yes is just the latest blog to pour a big bowl of nostalgia. But what I'm doing so awkwardly here at this hazy early morning hour is using their post as a jumping off point to ask dbcurrie a question that's been bugging me—and probably a few serious eaters as well: Did you ever figure out what the heck cereal it was that you asked about here?...

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In Videos: Michael Bay Eating a Bowl of Cereal (Parody)

When action film director Michael Bay eats a bowl of cereal, it's not just breakfast—it's using the power of slow-motion and dramatic music to show love, agony, and his penchant for High School Musical. Watch the video after the jump....

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