According to the Wall Street Journal, the Securities and Exchange Commission has opened an informal investigation into the online postings of Whole Foods CEO John Mackey. And my favorite part: Eddy Elfenbein of Crossing Wall Street has posted Rahodeb's (Mackey's handle) greatest hits, including this one: "Oh yes, 'the John Mackey identity theory'. I've heard it a few times before on this Board. Believe it if you wish since it enhances the value of what I write."...
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The Wall Street Journal revealed last night that Whole Foods co-founder John Mackey had been using a pseudonym to rave about his company while sometimes blasting rival Wild Oats Market: For about eight years until last August, the company confirms, Mr. Mackey posted numerous messages on Yahoo Finance stock forums as Rahodeb. It's an anagram of Deborah, Mr. Mackey's wife's name. Rahodeb cheered Whole Foods' financial results, trumpeted his gains on the stock and bashed Wild Oats. Rahodeb even defended Mr. Mackey's haircut when another user poked fun at a photo in the annual report. "I like Mackey's haircut," Rahodeb said. "I think he looks cute!"...
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