'branding' on Serious Eats

Ron de Jeremy Rum: Celebrity-label Booze Takes a Weird Turn

Just in case years of entertainment-industry headlines and reality television have left any doubt, let's state it up front: many celebrities are quite fond of their booze. Increasingly, high-profile personalities have been formalizing this liquor/stardom arrangement by using their image, name and fame-slash-notoriety to sell spirits or even launch brands of their own. More

Leftovers: The Day's Stray Links

Pizza Hut: I think I mentioned it on Slice in passing last week, but Pizza Hut is trying to rebrand itself as "The Hut." New logo treatment above. They really should fix the fact that the roof looks like a hat. [idsgn] Correction: It's only being used in some marketing efforts. The Hut: "The Hut" debuts value menu. [NRN] KC > St. Louis Style: A visit to two Provel-cheese-hawkin' pizza spots in the KC Metro area. [KC Lunch Spots, via Fat City] NYC > Keste vs. Luzzo's: Which is better? [SE Talk] NYC > Robert Sietsema's 10 Best Pizzas:... More

Chipotle Redesigns Logo

From left: Chipotle's original logo, its pepper logo, and the redesign of the pepper logo. I think I had the same reaction as Brand New blogger Armin Vit to the redesign of the circular Chipotle chile pepper logo: I didn't even know the burrito chain had moved away from its original retro-shape-sign logo. The new signage and branding has begun rolling out across the chain's 800-some U.S. locations. [via Gordon Eats]... More

New Wonder Bread Logo

Brand New Corporate branding and identity blog Brand New compares Wonder Bread's new and old logos. The group behind the logo, Willoughby Design, says: Needing to recapture a #1 position in the market, Willoughby and Wonder Bread took a new look at the red, yellow and blue balloons, explored a more grown-up typeface, and dialed up the sophistication of the design system overall in order to broaden the brand’s reach to meet the growing demands of this older demographic. I'm not sure I get the sense of sophistication—I mostly see that the rightmost balloon has transformed into a blue "arm." Related 'Coca-Cola Classic' Changing Name Back to 'Coca-Cola' Tropicana, Pepsi Overhaul Packaging Popeyes Gets a Full Brand Makeover... More

'Coca-Cola Classic' Changing Name Back to 'Coca-Cola'

Coca-Cola has announced that it's dropping the "Classic" label from its name in the U.S. The extra bit was added to the original formula's packaging in 1985, when the company introduced the poorly received "New Coke" line. Says Ad Age: But the word has gradually outlived its usefulness as the company has sought an increasingly global approach. The popular "Coke side of life" and new "Open happiness" campaigns have not used the word. "Classic" would have been used only in advertising specific to North America, said Scott Williamson, a Coca-Cola spokesman. Of course, we wouldn't mind if they went really old school and brought back the formula that uses cane sugar instead of HFCS as a sweetener. Related In Videos:... More

Tropicana, Pepsi Overhaul Packaging

If you're an orange juice drinker, you've already noticed the Tropicana brand redesign. The New York Times had a bit about it last week that explains the motive behind the drastic change: One noticeable change is the disappearance of the longtime Tropicana symbol, a straw stuck in an orange that stood for the juice’s fresh taste. The device is being replaced by a tall glass filled with Tropicana and an orange-colored twist cap atop large cartons that is shaped like a halved orange. Here's what design geeks said about it when previews went up in October: This new packaging feels, at best, like a discount store brand with what looks like, again, at best, rights-managed stock photography if not outright... More

Popeyes Gets a Full Brand Makeover

Say goodbye to the ol' blue-and-red Popeyes logo, and feast your eyes on this revamped look for the fried chicken chain. Designed by Pentagram, the eye-popping orange and red color scheme with fleur-de-lis, symbolizing the chain's New Orleans hometown, is for the kids. Apparently, the younger generation considered the older logo "generic" and "tired." It kind of reminds me of the Burger King colors, but the black-and-white photos add a classy touch. [via Brand New] Related Bobby's Burger Palace Type Design by Pentagram Photograzing: Cajun Battered Fries from Popeye's Popeye's Fried Chicken: Momofuku David Chang's Guilty Pleasure... More

Reform Groups to FCC: Get Rid of 'Advertainment'

More than two dozen public-interest groups are calling the Federal Communications Commission to address what they call "advertainment": TV programming they say is chock full of product placement. Led by the Campaign for a Commercial Free Childhood (CCFC), the movement aims to prevent TV programs from becoming "Trojan horses, carrying messages that would otherwise be criticized by the public or even deemed illegal": These organizations cite as cause for concern a Nielsen report indicating a 13 percent boost in product placement spots on network TV last year—over 25,000 placements in the top ten shows. If you watch American Idol on a regular basis, you saw over 4,000 product placements in 38 episodes this year, CCFC says. In May 2007, the... More

Update on the McDonald's Logo on WNBA Jerseys

Photographs from WNBA.com The McDonald's logo is hard to miss during WNBA games now. It appears on the players and on the court itself. Here's some evidence of the NASCAR-ification of WNBA players, as previously reported. It's not nearly as bad as one might imagine, but it does set a dangerous precedent.... More

Wines That Love

BusinessWeek's Kerry Miller discusses an upcoming lower-priced wine brand that "classifies its wines not by how they're made, but by what foods to pair them with": The bottle's label doesn't list the wines' primary grape or vintage—details most buyers are accustomed to looking for, even if it doesn't mean much to them. Instead, the back label is a mini wine-pairing lesson in grid form, with simple descriptions explaining the intensity, acidity, tannin, and flavor of the wine. The aim: to win over foodies without alienating newer drinkers who might be scared off by more esoteric tasting-notes."Wine That Loves Pizza," for example, reads, "Pizza crust can create a dry mouth feel, so the right wine needs to be low in... More

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