"More like a fudgy cupcake than anything wholesome." I admit it. I was late to the Vitalicious game. Three years ago, a friend of mine who was completely obsessed with Banana Nut VitaTops asked me to go in on a bulk order with her. (A case of six assorted VitaMixes for muffins and brownies is $33.30.) I declined. I had only ever seen Vitalicious products at "supplement" stores like GNC. I didn't believe they would actually taste good anymore than I believed the berry-flavored SlimQuick powdered drink mix would actually help me drop five pounds. But last week, as I contemplated yet another yawn-worthy yogurt and granola bar breakfast, I decided to give the Vitalicious brand a second look....
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Boxed cake options have expanded beyond basic Betty Crocker to include more upscale brands such as Ghirardelli. Ina Garten has her own line that includes everything from lemon bars to French crepes. Jacques Torres sells a mix for mudslide cookies. So I've decided to give baking mixes another chance. Twice a month, I'm going to make something from a box and review it here for Serious Eats.
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