Blue Apron, a new food delivery service based out of New York, takes the ready-to-cook concept to the next level. Rather than buying your food in a kit at the supermarket, they deliver meal kits straight to your front door. All you have to do is open them and start cooking. Available in either vegetarian or meat-based service plans, the recipes are all relatively healthy, modern-looking, and tasty. At least on paper. We decided to test them out and ordered both a meat and a vegetarian kit.
'blue apron' on Serious Eats
"We're a shop of indulgences," smiled the gentleman behind the counter at the cozily cluttered Blue Apron Foods in Park Slope. And that's about right.