'beer week' on Serious Eats

Have Beer Weeks Grown Too Big?

I have this tradition. Every year, for San Francisco Beer Week, I work a preposterous amount of hours, have very little fun, and then get wildly ill for several days. It's terrible, and I love it. Here's why: beer weeks are great for the industry. But with 500+ official events, is there an element of diminishing returns? Have beer weeks gotten just too big? More

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