'bartenders' on Serious Eats

From Behind the Bar: On Fernet Branca

Every bar has its own culture—a philosophy on how guests should be treated, how the bar itself is set up, how the cocktails are made, how employees interact with each other, and a million other details. As bartenders and other staff come and go, they absorb these details, then spread this culture to other bars in their region and sometimes beyond. An interesting example of this is the rise of Fernet Branca. More

Bartenders Rediscover 'Fun' at Tales of the Cocktail

While there were many new spirits and other products to discover at this year's Tales of the Cocktail, one of the most intriguing developments was the renewed emphasis placed by bartenders on service and hospitality—the very elements of the bar world ignored by so many frowning, arm-gartered bartenders during the recent speakeasy trend. More

Served: Waitress Fantasy

"The waitress is pretty, she's friendly, she's sexy, she's serving you this wonderful stuff, taking care of you. You start to get ideas. You and everyone else. She's just not going to be interested." More

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