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Video: New Baby Carrots Marketing Campaign

Erin Zimmer 7 comments

Baby carrots are tired of being considered so baby carrot-ish. They want to be cool like junk food! As part of a new ad campaign "Eat 'Em Like Junk Food," here are three new ads for baby carrots, where they strive to be seductive (oh, baby...carrots), sci-fi-futuristic, and as X-TREME as pterodactyls. Watch the ads, after the jump. More

This Week at Serious Eats World Headquarters

This Week at Serious Eats Headquarters Erin Zimmer 17 comments

This week at Serious Eats World Headquarters, we found a not-so-baby-carrot in our baby carrot bag, made Dr. Seuss proud with all our green eggs consumption, and said goodbye to summer intern Leah. Check out our week! More

Scary Carrots

Nathalie Jordi Post a comment

Am I the only person whom baby carrots freak out? Apprarently not: Michael Pollan, with his characteristic turn-of-phrase style, calls them alternately "machine-lathed orange bullet[s] that come in plastic bag[s]," "neatly tapered torpedoes," or "industrially lathed little bullets." For an awesome, hour-and-a-half-long Q&A with Pollan for the Berkeley Writers at Work lecture series, click here.... More

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