'apologies' on Serious Eats

The Fest: Our Humblest Apologies to All

"This has been my dream for nearly two decades, I still believe in that dream. And the image I had in mind wasn't what took place yesterday." First off, straight up: Our humblest apologies go out to the many serious eaters who came out to Shoreline yesterday, particularly those who came between the hours of noon and four. My 17-year dream became a humbling reality in those first few hours. We were so focused on getting the talent and purveyors together that we didn't realize how at risk we were logistically because more than 8,000 tickets were sold in the last week. Frankly, people were so excited about the fest that they all showed up early, which doesn't normally happen... More

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