Entries tagged with 'advertising'
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Doesn't this strategically placed pasta scarf make you want to order a Marcato brand pasta machine? Leave it to a half-naked woman to sell just about anything. Call the long distance Italian number if the marketing tactic worked (or you're just craving homemade pasta). [via Erin Doland]...
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Schlitz, with Sunshine Vitamin D, gives you the sunny source of health you need the whole year round. Beer is good for you—but Schlitz, with Sunshine Vitamin D, is extra good for you. Now that's good marketing, not like today's ads that try to sell us sex and youthful energy. If only I had grown up in the 1930s—then I totally could have gotten my vitamin D from Schlitz Beer. [via copyranter]...
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Photograph of beer cans from viZZZual.com on Flickr A letter from over 100 college coaches recently urged the NCAA to phase out beer and other alcohol ads from its sports telecasts, stating that they were "troubled by the prominence of alcohol advertising in televised college sports." The petition received support from the Campaign for Alcohol-Free Sports TV at the Center for Science in the Public Interest, whose director George A. Hacker deplored the "hypocrisy and illogic of NCAA's sell-out to beer peddlers." The letter was also supported by 59 college presidents and 239 athletic directors. Alcohol advertising is currently limited by the NCAA to one minute per hour of any telecast, and may only promote products with alcohol levels of...
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That "Double your pleasure, double your fun" lyric in the chorus of pop singer Chris Brown's new song, "Forever" is not a coincidence. The strategic nod to Wrigley's Doublemint gum is part of the brand's new advertising campaign, which will enlist two other pop stars to update classic Wrigley jingles. R&B singer Ne-Yo will give his rendition on Big Red's "Kiss a little longer," and country singer Julianne Hough is in charge of Juicy Fruit's "The taste is gonna move ya." "Forever" was released back in April and has been slowly gaining popularity, reaching number four last week on the Billboard Hot 100 chart. As an ad executive for the new campaign notes, by the time the jingle comes out,...
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As if people chowing on popcorn doesn't make you hungry enough, theatergoers in Europe could soon be smelling their ads via "endorphin branding," with scents being pumped through the air-conditioning system. This has the potential to be awesome (freshly baked cookies!) or not so awesome (do you really want to smell like McDonald's?)....
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coloribus.com A McDonald's in Chicago is featuring a billboard of a giant egg that cracks open at 6 a.m. and stays open until 10:30 a.m. to represent the time that eggs are available on the menu. It's a cool way target early risers, but as for the post-breakfast crowd, they'll just see a giant white blob. [via BuzzFeed] Related In Videos: The Off-the-Menu McDonald's Brunch Sandwich...
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Burger King has unveiled a new twist in its ad campaigns: Little King. So Good has some details. The Little King is the King's bratty offspring. He's quite a trip. The patty prince appears in commercials touting the chain's apple fries (video after the jump), which were introduced last year as part of push toward more kid-friendly meals. I think I may have to hit the King soon; the girlfriend loves apple snacks and has expressed interest in these things. Any of you adults out there tried the apple fries? What are we in for? They appear to be fresh apples, cut into strips, served cold. Has it really gotten so bad that we have to entice kids to eat...
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In Brazil, Volkswagens no longer run on gas—they run on beer, milk, and tomatoes. Popular ad agency BBDO skipped the glossy pages and billboards for these cute storage units, as part of the German auto company's "for every kind of load" campaign. After the jump, check out some Volkswagen ads of yesteryear. Spoiler: There are no milk cartons involved....
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More than two dozen public-interest groups are calling the Federal Communications Commission to address what they call "advertainment": TV programming they say is chock full of product placement. Led by the Campaign for a Commercial Free Childhood (CCFC), the movement aims to prevent TV programs from becoming "Trojan horses, carrying messages that would otherwise be criticized by the public or even deemed illegal": These organizations cite as cause for concern a Nielsen report indicating a 13 percent boost in product placement spots on network TV last year—over 25,000 placements in the top ten shows. If you watch American Idol on a regular basis, you saw over 4,000 product placements in 38 episodes this year, CCFC says. In May 2007, the...
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Hiding a Taco Bell Bacon Club Chalupa in your handbag is certainly one way to get the guys. Commercial after the jump....
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