Entries tagged with 'advertising'
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The Copywriter Underground The Copywriter Underground critiques a print ad from Oscar Mayer that touts the company's Deli Creations flatbread sandwich line as blogworthy. It's a playful nod at the tendency of bloggers to document every aspect of their lives. So why not a premade deli sandwich? Says Copywriter Underground's Tom Chandler: Me? I vote thumbs up. The concept mixes a little edge and some fun with an ever-so-slight amount of self-deprecating humor. And yes, Oscar Mayer is clearly more interested in the “connected” generation than they are the old geezers (like the one writing this blog post). Chandler also points out that the ad could have pointed to Oscar Mayer's own blog, The Hotdogger Blog, which follows the...
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One involves a contagious yawn in a bizarro animated world inside the vending machine. The other, in a library where a pair of flirts exchange fluids in the form of Coke sketches on their arms. Both weird, but moderately captivating. The videos, after the jump....
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The Wunder Boner is a tool that debones fish. That is all. Under any other name it would merely be a rod on a stand that makes ripping the spine out of your freshly caught fish a breeze, but instead it's that fishing tool with the funny name. The infomercial's frighteningly earnest actors almost convince me that I need this product, mostly the guy who thoughtfully says, "My wife would like that." Also, according to the announcer, "every tackle box and every kitchen should have the Wunder Boner." You can buy the Wunder Boner at the appropriately named website, spinelesswunderboner.com. And if you really, really like the Wunder Boner, it looks like the patent is for sale. Watch the...
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The London Fog Tea Latte: left, as advertised; right, as served. Walk by any Starbucks and you will instantly find out that it's tea time. Starbucks' newest caffeinated offerings are a series of Tazo Tea Lattes. How does Starbucks now want you to start your morning? Rather than a cup of Pike Place or a normal old tea, there's the London Fog Latte: "Full leaf black tea with citrusy Italian Bergamot and a hint of lavender. Sweetened with vanilla syrup and topped with steamed milk and velvety foam." Interesting. But while the pictures in the ads look appealing (funny how ads can do that), the drinks themselves don't quite match. From the ad, I had expected something like a...
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How do you promote Clearwire, the first 4G wireless broadband network in Portland, Oregon? With cupcakes. And heavy rainstorms of rainbow sprinkles. I want my wi-fi with extra sprinkles, please. The video, after the jump....
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Yesterday, it was a classic Coke Christmas commercial. Today, it's the old '80s Budweiser Clydesdales commercial—the one where they throw some sleighbells on the beer-schlepping beasts and trot them out through the snow. Relive the snowy, idealized past, after the jump. Happy seasonings!...
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If you lived through the '70s and '80s, "I'd Like to Teach the World to Sing" is burned into your gray matter. Here's a Christmas version, from 1984, after the jump. Happy seasonings!...
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Found in Mom's Basement is a site that archives vintage ads, some of which are food-related like those above, retrieved from flea markets, various corners of the Internet, and the actual basement of the blogger Paula Zargaj-Reynolds's mom. [via Coudal Partners] Related An Evolution of Pabst Advertising Risqué Orangina Ads Stir Controversy Luxe Ads for Everyday Food...
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As we dig deeper and entrench ourselves in the recession, sales of such "basic" foodstuffs as Campbell's soup, Spam, and Kraft mac and cheese have seen an upswing. But for some, even those can be a luxury. But ad agencies Leo Burnett/Chicago and Starcom remind Chicago shoppers that "Food shouldn't be a luxury." To drive donations to the Greater Chicago Food Depository, news ads picture such pantry staples as peanut butter and jelly sandwiches, soup, and broccoli posing for beauty shots with coiffed and coutured models....
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In the past, it has been Regis Philbin and various little kids. Related: Alton Brown chews the fat with Serious Eats [Yahoo Finance]...
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