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Taste-It Notes: Lickable, Flavored Print Ads
This probably won't save newspapers, but might keep them afloat a few more minutes: lickable ads. The marketing crew behind newspaper ink giant U.S. Ink Corp. have created Taste-It Notes, a peel-and-taste strip, in the same vein as those Listerine strips, that hopes to zazz up the print advertising slump. The company said 1.5 million people have tried Taste-It Notes and 59% were more likely to buy the product after. So far Campbell's Soup and Welch's have signed up for the new gimmick. People like to lick stuff, but we'll see about this one. [via Dealscape]...KFC's Latest Marketing Move: Fixing Potholes
KFC is becoming the first fast-food giant to get into the pothole-fixing advertising world. In five major U.S. cities, a man dressed up as Colonel Sanders, and a more pothole-knowledgeable professional crew, will fix up the streets, but not without leaving a mark. "Re-Freshed by KFC" will be printed over the late hole in an eye-catching, but non-permanent, street chalk. According to KFC, there's an estimated 350 million potholes on U.S. roads. And think of how many times you choke on fried chicken when driving over them! The city is happy, the people driving by subconsciously swerve to the nearest KFC, and a man in white wearing a head-protecting construction worker helmet stands in the middle of street. This seems...New Quaker Oat Campaign, and the Dawn of an Oatmeal Trend
Quaker ad at the corner of 49th Street and 9th Avenue in New York City I first spotted the new Quaker oat campaign last weekend on a huge billboard in Manhattan facing the Hudson. "Go humans, go." Just three words next to a close-up face shot of the iconic William Penn. His smile is creepy, but I guess you can get away with creepy when you're a figurehead for warm bowls of breakfast goop. Calling us humans though? That somehow brings him back to creepy status. Is he differentiating us from aliens? And where are we going? To a twisted oatmeal cult land where we all wear Quaker hats and have awesome cholesterol? (Not that I wouldn't mind checking...The Supposed Top 10 Worst Fast Food Campaigns of All Time
"THEY GOT A PEPPER BAR!" I write "supposed" in the title above because Westword includes in its worsts roundup the Quiznos spongmonkeys. Clearly Westword doesn't know awesome when it sees it. The spongmonkeys were brilliant, fun, and so out of the ordinary that they made you sit up and take notice. You also have to give Quiznos props for mining an internet meme and using it as a marketing tool long before it was cool to do so. Let's not forget that this was during Subway's white-bread Jared heyday, too. Thank God that someone was making innovative sub-sandwich commercials back in 2004. [After the jump, the Quiznos spongmonkey commercial.] Other nominees on Westword's dubious list include Wendy's cross-dresser dude, Domino's...In Videos: 'Tom Colicchio on Taste' Diet Coke Commercial
Last night, Diet Coke aired a new commercial starring Tom Colicchio. In it the restaurateur and Top Chef judge rolls his eyes at tall food, at plates artfully dressed with sauces, and at shrimp and beets skewered on a complicated arrangement of wires—all to highlight the "good taste" of the soft drink.Colgate Uses Toothbrush-Shaped Popsicle Sticks to Remind Consumers to Brush
In lieu of giving out mini toothpastes at annual events like "Oral Health Month," Colgate is dispensing the actual sources of plaque: ice cream and cotton candy. But the sticks meant for holding each sweet aren't average sticks. Shaped like toothbrushes, they reveal dental hygiene messages like "Don't forget." It's like having a dentist live inside your food! It'd be a lot weirder, though probably more convenient, if there was an actual toothbrush buried underneath. Previously In Videos: Extreme Toothbrushing Emeril New Spokesman for Crest, Still Uses Tired Catchphrase Dentist Will Buy Your Leftover Halloween Candy...In Videos: Lay's Inflatable Flailing People
AdFreak highlights this Lay's potato chip commercial, pointing out that its message seems to be "Eat Lay's, become a mindless inflatable doll" but that it's just catchy enough and cute that it works....In Videos: The Unofficial Trader Joe's Commercial
Since Trader Joe's won't do commercial advertising, some dude with a Palm Treo did it for them. It's a heartwarming, unauthorized look at favorite Trader Joeisms.Punk Legend Johnny Rotten Credited for Uptick in Sales of British Country Life Butter
Or, 'God Save the Cream' Former Sex Pistol John Lydon (Johnny Rotten), once famous for singing "God Save the Queen," is now credited with saving a brand of British butter. Dairy Crest has hailed an 85 per cent rise in its spreadables business on a leap in its butter sales thanks to John Lydon, also known as Johnny Rotten, the lead singer of the Sex Pistols.The company said that the jump in sales volumes of its spreadables in the third quarter to December 31, 2008 was helped by its £5 million advertising campaign featuring Mr Lydon's promotion of its Country Life butter. Video, after the jump....Hot Topics: Technique of the Week | The Food Lab
Today's Specials
8 Delicious Chocolate Cakes and Pies for Valentine's Day
Some might say that chocolate on Valentine's Day is about as unoriginal as you can get. We all remember the first heart-shaped box of overly sweet chocolate bonbons from grade school Valentines. But chocolate gift-giving needn't be a cliché. This year, let's bake our sweethearts chocolate cakes and pies instead! Here are 8 delicious recipes perfect for celebrating your love (of chocolate.)
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Sandwiched: Crisp Grilled Cheese »
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