'advertising' on Serious Eats

FTC Proposes Regulations on Foods Marketed to Children

The Federal Trade Commission last week released recommended guidelines for marketing food to kids. These guidelines will be open for public comment and soon sent to Congress for consideration. What do you think? Should foods marketed to children have healthiness standards? Does this mean no more Cap'n Crunch mascots? More

Video: New Skittles Ad, Cute Cat and Weird Man Involved

Check out this new Skittles "Touch The Rainbow" commercial and prepare to be cuted-out, followed by totally weirded-out. I honestly wish the commercial was just the first half but for much longer. As it stands, it reminds me of the weird Burger King "Creepy King" ads. Enough with the creepiness already—bring on more cute, please! You all with me here? Watch the video and decide. More

Federal Government May Impose Guidelines for Food Advertised to Children

Recently, one of the leading debates in food policy pertains to the impact that food advertising has on young children. A recent study by the Rudd Center for Food Policy and Obesity at Yale University demonstrated that children are more likely to desire foods that are advertised with familiar cartoon characters—but these foods are often less healthy than alternatives. McDonald's has come under fire for using similar advertising techniques in their Happy Meals, which experts say are often far too caloric and fattening for small children. So how can change be implemented? More

Video: Interview with Juan Hermosillo, the Guy Tossing Pizzas in the Visa Commercial

If you're asking yourself, "Who is the pizza guy in the Visa commercial?" you're not alone. Since Visa started airing the commercial again about a month ago, I've seen a spike in keyword searches coming from Google, where people are looking to ID the pizza-tosser. As we've pointed out before, his name is Juan Hermosillo, and he's a member of the United States Pizza Team, which describes itself as "a group of pizza-makers and dough acrobats whose goal is to bring the world's attention to the talent and camaraderie of the pizza industry." Mr. Hermosillo works for Canadian chain... More

Video: Domino's Stalks People Who Haven't Tried Its New Recipe

You've gotta hand it to Domino's. The pizza chain is approaching Burger King levels when it comes to viral marketing stunts. In this video they've concocted elaborate personalized ad campaigns for three men who still hadn't tried the new pizza, creating custom billboards and radio spots and going as far as flashing messages on a traffic alert sign and sending up an airplane banner. More

Select Food-Related Super Bowl Ads: Which Was Your Favorite? [now with poll!]

We've gathered our favorite food-related ads from the Super Bowl here in this post. Relive them or watch them for the first time and tell us what you thought. My favorites were ... well, I'm not going to say because I don't want to influence voting for anyone who takes the poll at the end. Snickers: Betty White Tackled Doritos: 'House Rules' (The Little Kid Settin' His Mom's Date Straight)... More

Video: Pepsi Refresh Commercial Not So Fresh

Seen the new Pepsi Refresh Project "One People" commercial? Yeah, not so fresh. The way it makes playful use of synchronized webcammers seemingly interacting with each other in physical space lifts heavily from the Japanese band Sour's 2009 video that went viral last summer. After the jump, the Pepsi vid and the one it was, um, inspired by.... More

Vintage Pizza Ads from 'Vintage Ad Browser'

[Tearsheets: Vintage Ad Browser] FoS Mark Graban sends along a link to the Vintage Ad Browser and its pizza-related materials, which he found via Seth Godin's blog. I love the one for Chef Boyardee "Chinese pizza," the copy of which also lists ideas for "Spanish pizza," and "American pizza." This reminds me, too, of something I've had in the Slice archives (the physical archives) for a couple years. FoS Fred S. passed along. (It's posted here, after the jump.)... More

Videos: Classic Drive-in Intermissions for Pizza

Norman just emailed me an audio file of a classic intermission promo for pizza from a drive-in theater. (Remember drive-ins? They were fun, weren't they?) Anyway, I did some digging and found a number of these spots on YouTube. An array of drive-in pizza ads appears after the jump. What's kind of amazing is how good some of the pizzas look in these promos. They remind me of some of the pizza you see from these pizza parlors that have been around "since 195x," which isn't surprising, given when these clips were made.... More

Buy a Home, Get Pork and Beans

[Image: The Daily Herald] For the not-very-discerning home buyer easily swayed by canned food, Consumerist reports that Clayton Homes in Tennessee is wooing buyers with the offer of a free can of pork and beans with purchase of a house (the ad is viewable at The Daily Herald). It's only valid until December 31, so you better get that home now. Or else you'll have to go to a supermarket. [via Neatorama]... More

Video: Tabasco Singing Pepperoni Pizza Commercial

OK. I just saw this while watching The Daily Show tonight, and I have to say, it really, really weirds me out. While I know people who dig Tabasco on their pizza, I'm now afraid that shaking some of the hot stuff on my slice would cause it to break out in a greasy barbershop quartet. Do you add Tabasco to your pizza? (Video, after the jump.)... More

Video: Johnnie Walker 'I Walk' Ad with Robert Carlyle

AdFreak is calling this spot for Johnnie Walker whiskey the best ad of the year so far. At six and a half minutes, it's a bit long but well worth viewing. It's shot in a continuous long take, with Scottish actor Robert Carlyle narrating the history of the brand as he walks down a road in the Scottish highlands. The mini movie becomes completely engaging about a minute in, when you realize the director has worked in a clever set of well-timed visual cues at roadside that correspond to Carlyle's walking, talking narrative. Watch it, after the jump.... More

Kellogg's UK's Unintentionally Pervy Muesli Ad Campaign

Kellogg's UK has rolled out a new muesli cereal called Nature's Pleasure supported by an ad campaign that features cartoon people in various states of undress doing inexplicable things with their morning meal. Blogger Meemalee picked up her copy of thelondonpaper a couple days ago and paid a little more attention to the illustrated weirdness of the ad than Kellogg's probably would have liked. As you turn the pages, the multipart ad spells out "We've added something new to muesli,", with the dazed-looking cartoon people holding up the message's letters, sitting on them, or just leaning against them and taking a little more of nature's pleasure than one should from breakfast cereal (right). But the company got wind of... More

More Posts