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Page 1 of 7: Entries tagged with 'advertising'

FTC Proposes Regulations on Foods Marketed to Children

The Federal Trade Commission last week released recommended guidelines for marketing food to kids. These guidelines will be open for public comment and soon sent to Congress for consideration. What do you think? Should foods marketed to children have healthiness standards? Does this mean no more Cap'n Crunch mascots? More

Video: New Skittles Ad, Cute Cat and Weird Man Involved

Check out this new Skittles "Touch The Rainbow" commercial and prepare to be cuted-out, followed by totally weirded-out. I honestly wish the commercial was just the first half but for much longer. As it stands, it reminds me of the weird Burger King "Creepy King" ads. Enough with the creepiness already—bring on more cute, please! You all with me here? Watch the video and decide. More

Federal Government May Impose Guidelines for Food Advertised to Children

Recently, one of the leading debates in food policy pertains to the impact that food advertising has on young children. A recent study by the Rudd Center for Food Policy and Obesity at Yale University demonstrated that children are more likely to desire foods that are advertised with familiar cartoon characters—but these foods are often less healthy than alternatives. McDonald's has come under fire for using similar advertising techniques in their Happy Meals, which experts say are often far too caloric and fattening for small children. So how can change be implemented? More

Select Food-Related Super Bowl Ads: Which Was Your Favorite? [now with poll!]

We've gathered our favorite food-related ads from the Super Bowl here in this post. Relive them or watch them for the first time and tell us what you thought. My favorites were ... well, I'm not going to say because I don't want to influence voting for anyone who takes the poll at the end. Snickers: Betty White Tackled Doritos: 'House Rules' (The Little Kid Settin' His Mom's Date Straight)... More

Video: Pepsi Refresh Commercial Not So Fresh

Seen the new Pepsi Refresh Project "One People" commercial? Yeah, not so fresh. The way it makes playful use of synchronized webcammers seemingly interacting with each other in physical space lifts heavily from the Japanese band Sour's 2009 video that went viral last summer. After the jump, the Pepsi vid and the one it was, um, inspired by.... More

Buy a Home, Get Pork and Beans

[Image: The Daily Herald] For the not-very-discerning home buyer easily swayed by canned food, Consumerist reports that Clayton Homes in Tennessee is wooing buyers with the offer of a free can of pork and beans with purchase of a house (the ad is viewable at The Daily Herald). It's only valid until December 31, so you better get that home now. Or else you'll have to go to a supermarket. [via Neatorama]... More

Video: Johnnie Walker 'I Walk' Ad with Robert Carlyle

AdFreak is calling this spot for Johnnie Walker whiskey the best ad of the year so far. At six and a half minutes, it's a bit long but well worth viewing. It's shot in a continuous long take, with Scottish actor Robert Carlyle narrating the history of the brand as he walks down a road in the Scottish highlands. The mini movie becomes completely engaging about a minute in, when you realize the director has worked in a clever set of well-timed visual cues at roadside that correspond to Carlyle's walking, talking narrative. Watch it, after the jump.... More

Kellogg's UK's Unintentionally Pervy Muesli Ad Campaign

Kellogg's UK has rolled out a new muesli cereal called Nature's Pleasure supported by an ad campaign that features cartoon people in various states of undress doing inexplicable things with their morning meal. Blogger Meemalee picked up her copy of thelondonpaper a couple days ago and paid a little more attention to the illustrated weirdness of the ad than Kellogg's probably would have liked. As you turn the pages, the multipart ad spells out "We've added something new to muesli,", with the dazed-looking cartoon people holding up the message's letters, sitting on them, or just leaning against them and taking a little more of nature's pleasure than one should from breakfast cereal (right). But the company got wind of... More