Entries tagged with 'advertising'
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AdFreak is calling this spot for Johnnie Walker whiskey the best ad of the year so far. At six and a half minutes, it's a bit long but well worth viewing. It's shot in a continuous long take, with Scottish actor Robert Carlyle narrating the history of the brand as he walks down a road in the Scottish highlands. The mini movie becomes completely engaging about a minute in, when you realize the director has worked in a clever set of well-timed visual cues at roadside that correspond to Carlyle's walking, talking narrative. Watch it, after the jump....
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Kellogg's UK has rolled out a new muesli cereal called Nature's Pleasure supported by an ad campaign that features cartoon people in various states of undress doing inexplicable things with their morning meal. Blogger Meemalee picked up her copy of thelondonpaper a couple days ago and paid a little more attention to the illustrated weirdness of the ad than Kellogg's probably would have liked. As you turn the pages, the multipart ad spells out "We've added something new to muesli,", with the dazed-looking cartoon people holding up the message's letters, sitting on them, or just leaning against them and taking a little more of nature's pleasure than one should from breakfast cereal (right). But the company got wind of...
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This cute commercial out of Brazil for Do Bem boxed fruit drinks imagines a sampler made from various breakfast items assembled on a cafeteria tray. Video, after the jump....
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Sunbeam's automatic waffle maker makes four waffles at the same time. ...Wait, don't a lot of them do that? During the 1950's, not so much. WomansDay.com rounds up 15 great vintage household ads including kitchen appliances like a gas range that makes "cooking a real joy" and a "keen" KitchenAid Food Preparer. [via The Presurfer] Related Vintage Advertising from Mom's Basement Vintage Cereal Box Gallery...
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This probably won't save newspapers, but might keep them afloat a few more minutes: lickable ads. The marketing crew behind newspaper ink giant U.S. Ink Corp. have created Taste-It Notes, a peel-and-taste strip, in the same vein as those Listerine strips, that hopes to zazz up the print advertising slump. The company said 1.5 million people have tried Taste-It Notes and 59% were more likely to buy the product after. So far Campbell's Soup and Welch's have signed up for the new gimmick. People like to lick stuff, but we'll see about this one. [via Dealscape]...
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KFC is becoming the first fast-food giant to get into the pothole-fixing advertising world. In five major U.S. cities, a man dressed up as Colonel Sanders, and a more pothole-knowledgeable professional crew, will fix up the streets, but not without leaving a mark. "Re-Freshed by KFC" will be printed over the late hole in an eye-catching, but non-permanent, street chalk. According to KFC, there's an estimated 350 million potholes on U.S. roads. And think of how many times you choke on fried chicken when driving over them! The city is happy, the people driving by subconsciously swerve to the nearest KFC, and a man in white wearing a head-protecting construction worker helmet stands in the middle of street. This seems...
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Quaker ad at the corner of 49th Street and 9th Avenue in New York City I first spotted the new Quaker oat campaign last weekend on a huge billboard in Manhattan facing the Hudson. "Go humans, go." Just three words next to a close-up face shot of the iconic William Penn. His smile is creepy, but I guess you can get away with creepy when you're a figurehead for warm bowls of breakfast goop. Calling us humans though? That somehow brings him back to creepy status. Is he differentiating us from aliens? And where are we going? To a twisted oatmeal cult land where we all wear Quaker hats and have awesome cholesterol? (Not that I wouldn't mind checking...
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"THEY GOT A PEPPER BAR!" I write "supposed" in the title above because Westword includes in its worsts roundup the Quiznos spongmonkeys. Clearly Westword doesn't know awesome when it sees it. The spongmonkeys were brilliant, fun, and so out of the ordinary that they made you sit up and take notice. You also have to give Quiznos props for mining an internet meme and using it as a marketing tool long before it was cool to do so. Let's not forget that this was during Subway's white-bread Jared heyday, too. Thank God that someone was making innovative sub-sandwich commercials back in 2004. [After the jump, the Quiznos spongmonkey commercial.] Other nominees on Westword's dubious list include Wendy's cross-dresser dude, Domino's...
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Last night, Diet Coke aired a new commercial starring
Tom Colicchio. In it the restaurateur and
Top Chef judge rolls his eyes at tall food, at plates artfully dressed with sauces, and at shrimp and beets skewered on a complicated arrangement of wires—all to highlight the "good taste" of the soft drink.
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In lieu of giving out mini toothpastes at annual events like "Oral Health Month," Colgate is dispensing the actual sources of plaque: ice cream and cotton candy. But the sticks meant for holding each sweet aren't average sticks. Shaped like toothbrushes, they reveal dental hygiene messages like "Don't forget." It's like having a dentist live inside your food! It'd be a lot weirder, though probably more convenient, if there was an actual toothbrush buried underneath. Previously In Videos: Extreme Toothbrushing Emeril New Spokesman for Crest, Still Uses Tired Catchphrase Dentist Will Buy Your Leftover Halloween Candy...
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