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In Videos: Skoda's Sweet New Ride
The Czechs aren't particularly known for their desserts. Honey cake and poppy seed pastries are fine, but Czech car manufacturer Skoda goes to the next level with this frosted, chocolatey, strawberry-layered replica of the Skoda Fabia model. For four days, master bakers turned batters into backseats and red jelly into tail lights to construct this edible, life-size car. It's "full of lovely things," the company promises, knowing that cake could rightfully get that point across. So effective, the ad even won gold at the Cannes Lions 2008 International Advertising Festival for best "Product & Service" entry. Watch the auto body construction as Julie Andrews sings "My Favorite Things," after the jump....Lickable Advertising
adage.com What's better than Scratch 'n Sniff? That would be Peel 'n Taste. These edible strips of film, which currently appear in ads for Welch's grape juice, are apparently an incredibly effective form of product promotion. Among consumers willing to put a mysterious piece of paper in their mouths, the flavor strips vastly increase the likelihood that they will purchase the juice, according to a study by Starch Communications. And the ad is just as influential on those who merely remember seeing it, influencing them to tell their friends about it or buy the product themselves. The flavor strips' success has prompted a bevy of big-name clients to sign on with Peel 'n Taste creator First Flavor, including Sunny Delight,...In Videos: Bizarre Swedish McDonald's Coffee Commercials
These advertisements might be meant to encourage Swedes to wake up from their absurd dreams with coffee from McDonalds. They might simply be the product of a deranged mind. Either way, Sweden could evidently use the caffeine. Video after the jump....Gigantic Mutant Chicken Wings, Now Available in New York City
The disturbingly huge wings in this ad are probably due to someone getting too carried away with Photoshop rather than New York being a vendor for gigantic mutant chickens. But $6.99 for 10 giant chicken wings—each piece large enough to feed two people—would've been such an awesome deal. [via Photoshop Disasters and Boing Boing]...WNBA Players Will Wear Jerseys With a McDonald's Logo
Artist's rendering of the future of sports, which unsettlingly resembles the extreme commercialism and marketing-controlled future depicted in comedy movie Idiocracy. Looking at a WNBA jersey will soon make your subconscious crave a greasy Southern-style chicken sandwich. As part of an ad campaign for their Chick-Fil-A-ish creation, McDonalds is branding all fourteen WNBA team jerseys with the Double Arches. The iconic logo will also sneak up on pole pads, seat backs, on-court decals and other courtside signage during the league's season-opening week. When asked if other corporate sponsors could soon nab jersey space, WNBA President Donna Orender responded with the late McDonalds adage. "It could happen." [via AdAge] Related Throwdown: Chick-fil-A vs. McDonald's Southern Style Chicken...Hot Topics: Technique of the Week | The Food Lab
Today's Specials
8 Delicious Chocolate Cakes and Pies for Valentine's Day
Some might say that chocolate on Valentine's Day is about as unoriginal as you can get. We all remember the first heart-shaped box of overly sweet chocolate bonbons from grade school Valentines. But chocolate gift-giving needn't be a cliché. This year, let's bake our sweethearts chocolate cakes and pies instead! Here are 8 delicious recipes perfect for celebrating your love (of chocolate.)
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