Brand New Corporate branding and identity blog Brand New compares Wonder Bread's new and old logos. The group behind the logo, Willoughby Design, says: Needing to recapture a #1 position in the market, Willoughby and Wonder Bread took a new look at the red, yellow and blue balloons, explored a more grown-up typeface, and dialed up the sophistication of the design system overall in order to broaden the brand’s reach to meet the growing demands of this older demographic. I'm not sure I get the sense of sophistication—I mostly see that the rightmost balloon has transformed into a blue "arm." Related 'Coca-Cola Classic' Changing Name Back to 'Coca-Cola' Tropicana, Pepsi Overhaul Packaging Popeyes Gets a Full Brand Makeover...
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Alex Witchel extolls the virtues of Wonder Bread, Kraft Singles, Snickers, and Hostess Sno Balls in today's New York Times: I believe in God, organic produce, and sustainable foods. I believe that an apple purchased in a Greenmarket will always be better for me than one purchased at a supermarket, even though it may look like a potato with a skin condition. I will also pay a fortune for almost anything called heirloom or artisanal, knowing that some dedicated soul devoted more attention to a Camembert in a week than most mothers do their own children.Handmade. Individual. Nurtured. Can't beat it, right? Well, sometimes I think you can. Into every life some Kraft Singles, Hostess Sno Balls and Snickers...
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