Rice pudding is not a complicated dessert to make from scratch. That's putting it mildly—all you do is simmer rice, milk, and sugar in a pot on the stove. But for all its simplicity, rice pudding isn't a quick dessert. I recently made rice pudding from scratch, and it took a solid 40 minutes of simmering and stirring until it reached the right thickness and consistency. I was eager to try Uncle Ben's Rice Pudding Mix ($2.59) not because I thought it would make preparing rice pudding easier, but because I thought it would make it faster—the box promises rich, creamy pudding in just 10 minutes' cooking time....
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Mars and one of its ad agencies has given the converted-rice symbol Uncle Ben a promotion to chairman of the board with the wave of a creative director's hand. Learn all about Ben's career ascent at unclebens.com. Alhough Ben is now chairman, he still doesn't have a last name....
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