AdAge: "After its package redesign, sales of the Tropicana Pure Premium line plummeted 20 percent between January 1 and February 22, costing the brand tens of millions of dollars." Earlier: Tropicana, Pepsi Overhaul Packaging...
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After a flurry of complaints via letters, email, and telephone calls about Tropicana's new look, introduced in early January, the company is going back to its old design. [The New York Times] Previously: Tropicana, Pepsi Overhaul Packaging...
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If you're an orange juice drinker, you've already noticed the Tropicana brand redesign. The New York Times had a bit about it last week that explains the motive behind the drastic change: One noticeable change is the disappearance of the longtime Tropicana symbol, a straw stuck in an orange that stood for the juice’s fresh taste. The device is being replaced by a tall glass filled with Tropicana and an orange-colored twist cap atop large cartons that is shaped like a halved orange. Here's what design geeks said about it when previews went up in October: This new packaging feels, at best, like a discount store brand with what looks like, again, at best, rights-managed stock photography if not outright...
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