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Salt: 'It's Basically Cocaine for the Palate'

From Josh Ozersky's latest column in Time magazine: "The food marketplace is under constant pressure to make everything tastier, more explosive, more exciting, and salt is everyone's go-to flavor enhancer because it opens up the taste buds. It's basically cocaine for the palate--a white powder that makes everything your mouth encounters seem vivid and fun. That's why restaurant cooks in particular use it in quantities that would make most customers' jaws drop. They grab fistfuls of it to cover steaks and roasts. They put a big pinch in a salad. It's everywhere."

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24 Comments | Posted by Adam Kuban, May 11, 2010 at 3:30 PM
Tagged: Josh Ozersky, salt, Time

Joel Stein on the Globalization of American Fast Food

Time has given Joel Stein a new food column, and his first piece for the magazine is The Hungry American: "After its first lap, globalization gets really interesting. The stuff you invented—in this culinary case, fast-food hamburgers, fried chicken, pizza and doughnuts—gets sent out into the world, is replicated by other countries and then comes back to you all crazied up, like a giant game of telephone. And if you hold that piece of Filipino fried chicken up to your ear and are really quiet, you can hear what the rest of the world thinks about us."...

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2 Comments | Posted by Lia Bulaong, March 30, 2007 at 4:45 PM
Tagged: America, fast food, globalization, Joel Stein, Time