From Time magazine's quick primer on "third-wave coffee": "'Starbucks laid the path, [Stumptown Coffee founder Duane Sorenson says], 'They made people aware. They offered better coffee in their time than was out there. But now there's far more specialty coffee out there today, and there will be even more so five years from now that will give the consumer—Midwest, West Coast, East Coast, wherever—a lot more options than Starbucks.'" More