'Stride' on Serious Eats

Viral Stride Gum Videos Featuring Matt Dancing Around the World

Why is Matt dancing around the world? Because gum company Stride is willing to pay for it. Actually, Matt had already been dancing before Stride approached him with a sponsorship deal. Advertising Age features the unusual collaboration, explaining that Matt doesn't even have to wear Stride gear or chew gum in the videos—Stride just asked Matt where he wanted to go and paid his travel expenses. Since Matt started dancing for Stride, three years ago, he hasn't had to get a real job. What's so interesting about a guy doing a "farmer's jig" in different locations (including one underwater and another in a US military airspace) around the world? It a lot more fun and inspiring to watch than... More

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