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NextGen Wine Competition: How Do Millennial Wine Drinkers Compare to Other Generations?

Do millennial wine drinkers prefer something different from imbibers over the age of 35? We're about to find out, when the NextGen Wine Competition takes place between June 14 and 15 in Santa Rosa, California. Although this strikes me as an exercise that might be easily addressed in standard market research, it still should be fun to watch from the sidelines. I imagine the larger wine and spirits companies will be particularly excited to find out which vino appeals most to the tastebuds of younger drinkers, at least those of legal age. More

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