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Chain Reaction: Ruby Tuesday

A Hamburger Today Erin Jackson 35 comments

Among Ruby Tuesday's 12 burger options is the Classic Cheeseburger, a grease-bomb of a burger that is surprisingly bland. More

Cheap Buzz: Ruby Tuesday

Drinks John M. Edwards 6 comments

Ruby Tuesday has been duking it out with T.G.I. Friday's in strip mall parking lots for decades. And if you had to ask me, I'd say Ruby Tuesday is winning. Like Boston Market, Ruby Tuesday's has decided, despite the poor economic times, to up the ante. Founder Sandy Beall has poured $100 million into his restaurants, hoping to revitalize the brand. As noted in the New York Times, the furniture is nicer now—all leather and dark wood—and the menu features "fancy" fare. So, have the cocktails kept up with the upgrade? In this edition of Cheap Buzz, we decided to find out. More

How Ruby Tuesday Fake-Blew Up a Fake Restaurant

Raphael 7 comments

Want to know how Ruby Tuesday fake-blew up a fake restaurant? On their website, they've posted a video that shows how they pulled off what they're calling the "Big Bang." They used the magic of special effects: a miniature model, a green screen, and some computer-driven special effects combined with live action actors. Even though it was a lame marketing stunt, part of me wanted to believe that they at least had had the wherewithal to use explosives to blow up something, even if just the empty shell of a fake restaurant. But no—it was just a miniature. Enough! Previously Adventures in Lame Viral Marketing, Courtesy of Ruby Tuesday Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant... More

Adventures in Lame Viral Marketing, Courtesy of Ruby Tuesday

Raphael 12 comments

Yesterday, Ruby Tuesday punked us all by promising to broadcast a live video of them blowing up one of their restaurants "as a symbol of their commitment to change," but instead, Ruby Tuesday "accidentally" blew up the fake chain restaurant next door. On YouTube, newly created users (aka Ruby Tuesday plants) posted videos of the "accident," and later that day, an apology letter was posted on rubytuesday.com Today, a video appears on their homepage with "Jim Robbins, senior VP of marketing," reading off cue cards, "apologizing" to Cheeky's Bar and Grill for the accidental destruction. The marketers went as far as creating a lame, nonworking website for Cheeky's (created July 3, WHOIS records report), that reads: Due to recent events,... More

Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant

Raphael 17 comments

Ruby Tuesday was going to blow up one of its stores at an undisclosed location today as a symbol of a brand-wide makeover, but, in some silly prank, the "live" video (if you could get it to load) showed them "accidentally" blowing up the fake chain restaurant next door. Haha. The supposed location was Mount Holly, Ohio, but there is no Ruby Tuesday there. After the jump, the video Ruby Tuesday ran and the letter that was posted on their homepage, apologizing for blowing up "Cheeky's Bar and Grill".... More

The Burgers at Ruby Tuesday

A Hamburger Today Adam Kuban 23 comments

Photograph at top left by Raphael Today, as part of an image makeover, Ruby Tuesday is going to blow up the last of its old-style locations at 3 p.m. ET (you can watch, live, online at rubytuesday.com). We figured... More

Ruby Tuesday To Blow Up One of Its Stores. Live. Online

Hannah Howard 16 comments

The last "old" Ruby Tuesday—they are keeping the location secret—will be literally blown up on Tuesday, August 5 at 3 p.m. ET, and the spectacle will be broadcast online. More

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