'Quaker Oats' on Serious Eats

New Quaker Oat Campaign, and the Dawn of an Oatmeal Trend

Quaker ad at the corner of 49th Street and 9th Avenue in New York City I first spotted the new Quaker oat campaign last weekend on a huge billboard in Manhattan facing the Hudson. "Go humans, go." Just three words next to a close-up face shot of the iconic William Penn. His smile is creepy, but I guess you can get away with creepy when you're a figurehead for warm bowls of breakfast goop. Calling us humans though? That somehow brings him back to creepy status. Is he differentiating us from aliens? And where are we going? To a twisted oatmeal cult land where we all wear Quaker hats and have awesome cholesterol? (Not that I wouldn't mind checking... More

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