While the Pizza Cognition Theory might state that "the first slice of pizza a child eats becomes, for him, pizza," I propose a similar but distinct Burger Cognition Theory: "The best burger a person eats becomes, for him, the burger."
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When I wrote my book Pizza: A Slice of Heaven, I asked Sam Sifton to talk about his Pizza Cognition Theory. I got to know Sam when he edited my food stories for the Dining section of the New York Times before he moved on to the paper's culture desk (he eventually moved back to the Dining section as restaurant critic, the title he holds now). Enough. Without futher ado, here's Sam's theory. —Ed Levine Slice founder and editor Adam Kuban (in striped shirt) at his eighth birthday party—a make-your-own-pizza affair. [Photograph: Adam Kuban] Pizza Cognition Theory There is a...