Entries tagged with 'Peet's coffee'
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Remembering Discontinued Peet's Coffee Blends

Jerry Baldwin, co-founder of Starbucks and now the director of Bay Area-based Peet's Coffee (the inspiration for Starbucks), knows it's tough to say goodbye to a loved one. Especially when that one is a little brown bean. "I recall a customer who would drink only Sulawesi from Indonesia. When it wasn't available, he stopped drinking coffee until it returned." Peet's has eliminated several coffees—when sales volume decreases, it's too hard to maintain freshness. Baldwin laments the late blends on the Atlantic Food Channel, specifically apologizing to editor Corby Kummer for the loss of Sierra Dorada....

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3 Comments | Posted by Erin Zimmer, April 21, 2009 at 7:30 AM
Tagged: Bay Area, coffee, Good Morning!, Peet's coffee, San Francisco