'PBJ' on Serious Eats

Happy Peanut Butter and Jelly Day

If you wanted a reason to eat a peanut butter and jelly sandwich, now is the time: April 2 is Peanut Butter and Jelly Day. We don't question these food holidays; we just eat what they tell us to. For more PB&J goodness, check out our primer on jams and jellies and read our Peanut Butter and Jelly Report where we taste tested different brands of peanut butter. And if you want to kick things up a notch, make your sandwich the extreme way. More

Cook the Book: PBJ

I must confess that I don't like peanut butter, nor its classic incarnation in a PBJ. It sticks to your mouth! Why would I want something to stick to the roof of my mouth like that? Yes, there's milk, but... More

In Videos: Extreme PBJ Sandwich-Making

If your PBJ-making has been too pacifist lately, without enough violent smearing of peanut butter on your face or ripping off your shirt, here's a new spin on the kitchen activity. Maybe it's this guy's reaction to a bad batch of peanut butter? Warning: If you’re at work, turn down your volume and/or put on headphones before watching. The video, after the jump.... More

PBJ Debate: Jelly-Side Up or Down?

Photograph by roboppy After so many PBJs in a lifetime, we tend to make them without thinking. Peanut butter here, jelly there. But wait. There's a method to that madness. Instinctively, many people slop peanut butter on the bottom slice and jelly on top. Why? John Kessler, food columnist for the Atlanta Journal-Constitution, has a theory: "Since taste buds are on the tongue, then the peanut butter goes on the underside so I can taste it first." Kessler goes back and forth, until eventually, he has no idea why he does what he does. But he's got one thing certain: Relative weights and densities are an issue. Heavier ingredients logically go at the bottom, and peanut butter is heavy,... More

Photo of the Day: Missing Peanut Butter and Jelly Sandwich

If someone in your office ever sends out a mass email about a missing peanut butter and jelly sandwich, retaliate by making a "MISSING" flyer for the sandwich. In my friend's office, one of her coworkers responded to the cry for help by making a flyer for the lost sandwich, which another coworker followed up with by posting a fake newspaper article. The story has a happy ending; my friend informed me, "The sandwich was eventually found and left unbitten." Related: Peanut Butter and Jelly: A Serious Eats Special Report... More

Save the Environment With PBJs

The PB&J Campaign aims to raise awareness about the positive environmental impact one could make by simply eating a peanut butter and jelly sandwich instead of a meat-based alternative. For instance, you could save 2.5 pounds of carbon dioxide emissions, 280 gallons of water, and 12 to 50 square feet of land by choosing a PBJ instead of a hamburger. If you're not a fan of peanut butter and jelly, there are plenty of other tasty environmentally friendly alternatives that can help slow global warming, reduce water waste, and save land.... More

It's Peanut Butter Jelly Time!

Sometimes, when Serious Eats general manager Alaina Browne gets a free moment, she investigates the seemingly bizarre practice of giving foods a national day of their own. A couple of weeks ago, right after we put the National Pig Day content to bed, Alaina announced that April 2 was National Peanut Butter and Jelly Day.... More

Cool Tool: The Flessenlikker

Photograph from Wikipedia Flessenlikker = "jar licker" in Dutch. Also known as a flessenschraper ("bottle scraper"). The long handle and flexible rubber spatula at the end do just what you think they would: help you get every last scrap from the bottle—especially long, narrow vessels. The joke here is that it's a Norwegian invention that has failed in every country but the Netherlands. The Dutch are smart, though: They probably get at least one more PBJ sandwich out of their respective jars than flessenlikker rejectors.... More

Peanut Butter & Jelly Baby Bib

Okay, so my friends have to start having babies right NOW, so I can get them this adorable bib with jars of peanut butter and grape jelly in love with each other. $8 from Etsy seller hannabear, printed by CafePress. (It's so super cute I almost wish it came in adult sizes! Hey, stop looking at me like that—eating lobster is messy!)... More

Peanut Butter & Jelly Sandwich Magnet

Proclaim your love of PB&J to one and all, or at least all of the people who get to see your fridge, by putting this die-cut photographic Peanut Butter & Jelly Sandwich Magnet on it. $2.99 from fridgedoor.com, and no one will ever again doubt where your sandwich allegiance lies.... More

Peanut Butter and Jelly Spreader

If you've ever had trouble buying something for someone who seems to already have everything, I can all but guarantee they won't have Cuisipro's Peanut Butter and Jelly Spreader. $11 buys you a foot-long tool with color-coded silicon paddles on each end—light brown for the peanut butter and purple for the jelly—to prevent the dreaded bottle cross-contamination and horrible bread tearing that the usage of knives inflicts. Yes, it's dishwasher-safe, and yes, it comes with a 25-year warranty, although really, by the year 2032 our sandwiches should be spreading themselves.... More

Peanut Butter Stats

Some peanut butter stats: It takes roughly 540 peanuts to make a 12-ounce jar of peanut butter. Peanut butter is consumed in about 89 percent of US households. The world's largest peanut butter factory – Jif, in Lexington, Ky. – churns out 250,000 jars of the tasty treat every day. The average child will eat 1,500 peanut-butter-and-jelly sandwiches before he or she graduates high school. Women and children prefer creamy, while most men opt for chunky, according to the National Peanut Board.... More

The History of the PBJ Sandwich

How did the peanut butter and jelly sandwich come to be? Peanut butter as we know it was invented in the second half of the 19th century. It started to gain popularity at the Chicago World's Fair in 1893. Initially a fancy-pants sandwich, the invention of sliced bread in the 1920s helped prompt its migration to an everyday staple.... More

A Little Revisionist Passover History

Here at Serious Eats world headquarters there are Jews like me heading for seders tonight and tomorrow night to celebrate the first two nights of Passover. And what, some of you might rightfully ask, are we doing celebrating National Peanut Butter and Jelly Day on the site today instead of dispensing advice on how to cook brisket or even haroset, the apples and honey dish that is supposed to symbolize the mortar Jews used to build the pyramids in Egypt? But, as my wife makes her haroset with apples and walnuts in the room next to me, I have decided that peanut butter and jelly would also make a terrific haroset. Peanut butter and jelly has the exact same characteristics... More

Peanut Butter and Jelly: A Serious Eats Special Report

The peanut butter and jelly sandwich easily deserves a place in the Perfect Food Pantheon, alongside pizza, barbecue, and cheeseburgers. After all, it has everything we want and need in a food: It's creamy, sweet, smooth, or crunchy. It's fruity, satisfying, filling, relatively inexpensive, and pretty good for you to boot. More

Cinnamon Roll Necklace

If just thinking about a cinnamon roll makes your mouth water, perhaps you should consider buying yourself this lovely cinnamon roll necklace from Pancake Meow, purveyor of scented miniature dessert jewelry. (Her cupcake and donut necklaces are equally adorable but currently out of stock, as is the waffle necklace I've got on right now.)... More

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