Serious Reads: Onward, by Howard Schultz
Starbucks is a chain that's seemingly on every street corner, in every mall, and increasingly, even in supermarkets. I have certainly patronized many a Starbucks in my day (I was hooked on Light Coffee Frappuccinos for most of high school). So reading Starbucks CEO Howard Schultz's new book, Onward: How Starbucks Fought for its Life Without Losing its Soul, provided some interesting insight into the caffeinated chain that once dominated my lunch hour. More
