Entries tagged with 'Newsweek'
Page 1 of 1

Viewing Results from: 

Kogi Taco Truck: The Howard Dean or Barack Obama of Street Food?

Photograph by Eric Shin from Flickr From a Newsweek story on L.A.'s Kogi BBQ Taco Truck: In many ways, Kogi's rapid rise reflects the same cultural moment that produced Barack Obama; youthful, urban, multiethnic, wired and communal, both brands resonate with a grassroots generation that distrusts top-down messaging and prefers to learn from peers, often online. The question now is whether L.A.'s Twitter-fueled Korean taco truck is merely a fad (more like, say, Howard Dean)—or, as the Kogi copycats are hoping, a model for the future of fast food. Related A Typical Day on the Kogi BBQ Taco Truck Meet & Eat: Kogi Korean BBQ Taco Truck...

Continue reading »

1 Comment | Posted by Adam Kuban, March 3, 2009 at 4:15 PM
Tagged: Kogi Taco Truck, Los Angeles, Newsweek, street food, taco trucks, technology