Krave, much like Crunchy Nut, is fresh off the boat from across the pond. It was introduced in the UK in 2010 in six varieties: Chocolate Hazelnut, Milk Chocolate, Totally Chocolatey, Chocolate Caramel, Chocolate, Double Chocolate. Just this month it was released in the U.S. Basically it's trying to be as close to cookies as cereal can possibly be. More