It's not always clear who decides these things, but April is National Grilled Cheese Month, so let's get our goo on. All month, Pithy and Cleaver will feature grilled cheese recipes (they started with the tomato soup classic, except the soup is in the sandwich!). The Wisconsin Milk Marketing Board also has some ideas. For the plastic-looking cheese fans, Kraft Foods launched a site where people can submit 50-word testimonials to Kraft Singles for a chance to win freebie coupons. On April 25, there's a Grilled Cheese Invitational happening in Los Angeles (the seventh annual, mind you). New categories this year include: the Missionary Position (standard bread, cheese, and butter with nothing fancy); the Kama Sutra (any kind of...
Continue reading »
"Many of the 'cheesiest' products in the supermarket are not made with real cheese." Photograph from srboisvert on Flickr When I was a kid, Kraft used to run a very memorable commercial for their boxed Macaroni and Cheese in which they marketed their product as "the cheesiest." In fact, it was so cheesy, the ad argued, it should be called "Kraft Cheese and Macaroni," as if the order of the components determined their relative importance. Well, Kraft's dirty little not-so-secret is that their boxed macaroni and cheese doesn't even contain real cheese but a sort of alchemical admixture of cheese's component parts: whey, milkfat, and milk protein concentrate. And now, if Sen. Darrel Aubertine's bill passes in the New York...
Continue reading »
Found in Mom's Basement is a site that archives vintage ads, some of which are food-related like those above, retrieved from flea markets, various corners of the Internet, and the actual basement of the blogger Paula Zargaj-Reynolds's mom. [via Coudal Partners] Related An Evolution of Pabst Advertising Risqué Orangina Ads Stir Controversy Luxe Ads for Everyday Food...
Continue reading »
Although Kraft and Kellogg's have increased the prices of their packaged food products due to the higher cost of raw materials, their sales have increased as cash-strapped consumers are making food at home more often than before....
Continue reading »
No need to lift a finger for the spoon drawer anymore when Cool Whip cravings hit. Kraft will soon package the puffy white garnish in an aerosol can, much like other air-infused whipped cream cousins. Just squeeze and shoot. This is part of Kraft's new line of eighty re-packaged products, specifically catering to the most sloth-like of eaters. Yes, Uncrustables were just the beginning. We recently told you about the Bagel-ful, which eliminates the hassle of cream cheese spreading, but there's more. Goldfish Mac N' Cheese crackers are shaped like macaroni noodles. Chew them up and it's as if you spent a few minutes boiling water and stirring in powdered cheese to make one of the already-easiest-to-make foods. Pudding doesn't...
Continue reading »
In order to gain more customers in China, Kraft reformulated their Oreo in different ways, including lowering the sugar content of the round sandwich cookies and making a new Oreo snack in the form of wafer sticks, now the best-selling biscuit in China....
Continue reading »
Channeling the spirit of
Uncrustables and
Hot Pockets, in April
Kraft will launch
Bagel-Fuls, frozen bagels which come prestuffed with Philadelphia cream cheese.
Continue reading »
Rebecca Blood discusses the Annie's Homegrown CEO's comments in response to Megnut's post on the recent Annie's vs Kraft debacle in Salon: "Sure, John Foraker's statement is accurate. But it's deliberately misleading, comparing a low-fat version of his product to a full-fat version of his competitor's. Falling back on "recommended preparations" doesn't cut it. His statement is designed to give the impression that, all things being equal, Annie's macaroni and cheese is noteably lower in calories, fat, and sodium than Kraft's."...
Continue reading »
We have always wondered why nearly juice-less drinks could get away with the label "all natural." Capri-Sun and Kraft are about to answer that question in court. The Consumer Law & Policy blog addresses the same issue here, citing the Cadbury-Schweppes tussle over 7-Up....
Continue reading »
