'Kogi Taco Truck' on Serious Eats

The Sincerest form of Korean Taco Flattery?

California Taco Trucks has a roundup of links showing how the CalbiBBQ truck has copied the Kogi taco truck from logo and menu right down to its Twitter marketing strategy. Chicanery or just a happy case of "more Korean tacos for everyone"? A very interesting post from the Kogi team gives further insight.... More

In Videos: Los Angeles Taco Trucks on KCRW's 'Good Food'

Good Food is a radio show on KCRW hosted by Evan Kleiman which just launched an online video series. In the first episode, Kleiman looks at Los Angeles taco trucks—the emblematic foldable food of the city. She starts at El Pique in Highland Park for some al pastor, the gold standard for tacos on wheels, but needs a radish palette cleanser before heading to Venice Beach for kimchi quesadillas, short rib tacos, and other Korean-Mexican fusion at the Kogi truck. "Taco truck culture is about being part food critique and part political activist with just a little bit of hungry thrown in." The video, after the jump.... More

Things I Learned While Working on the Kogi BBQ Taco Truck

Editor's note: We continue our Kogi BBQ Taco Truck coverage with this insider's look from Kogi team member Alice Shin. You already know that a day on the Kogi truck is a long one, but Alice dissects the day even further, revealing the good and the bad. Photograph from Eric Shin on Flickr After adopting a 4-star chef into the family and renting out a humble little truck, we’ve been on the road in search of bellies hungry for our K-town homage to Mexican taco trucks. Here are some of the things I learned along the way. Fasten Your Seatbelts Riding around at 55 mph in a creaking, hulking Korean taco truck feels a lot like surfing. It’s also the... More

Kogi Taco Truck: The Howard Dean or Barack Obama of Street Food?

Photograph by Eric Shin from Flickr From a Newsweek story on L.A.'s Kogi BBQ Taco Truck: In many ways, Kogi's rapid rise reflects the same cultural moment that produced Barack Obama; youthful, urban, multiethnic, wired and communal, both brands resonate with a grassroots generation that distrusts top-down messaging and prefers to learn from peers, often online. The question now is whether L.A.'s Twitter-fueled Korean taco truck is merely a fad (more like, say, Howard Dean)—or, as the Kogi copycats are hoping, a model for the future of fast food. Related A Typical Day on the Kogi BBQ Taco Truck Meet & Eat: Kogi Korean BBQ Taco Truck... More

A Typical Day on the Kogi BBQ Taco Truck

The Kogi BBQ Taco Truck has a cult following in L.A. We take a peek into the daily routine of Kogi staff member Mark Manguera to get an idea of what it takes to run the Kogi truck. It's a 9-to-5 job, but not in the way you'd expect. More

Meet & Eat: Kogi Korean BBQ Taco Truck

"Man, I’m getting hungry, but I’m only allowed to drink diesel." Editor's note: The L.A. Times carries a story today on the Kogi Korean BBQ taco truck and its Twittering ways. We figured we'd talk to the truck itself. Kogi co-founder Alice Shin interprets the truck's responses for us. If you’re an Angeleno, you've no doubt heard of Kogi. If not, get to know it here. Photograph courtesy of Eric Shin Name: Kogi Location: Downtown Los Angeles, Venice Beach, Silverlake—generally wherever I can find hungry vampires fiending for our goods Occupation: Taco truck URL: kogibbq.com, twitter.com/kogibbq What is Kogi? You can call it our homage to the Mexican taco trucks that fed and sustained us in our Korean American youth.... More

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