'Kellogg's' on Serious Eats

Cereal Eats: Kellogg's Cinnamon Pops

The cereal looks nothing like original Corn Pops, because it is nothing like Original Pops. It's a totally different cereal (and only available in Canada). Unlike Original Pops, these are super crisp and crunchy (they will rip your mouth to shreds) and only soften slightly in milk. I love them. More

Cereal Eats: Kellogg's Krave Comes to the U.S.

Krave, much like Crunchy Nut, is fresh off the boat from across the pond. It was introduced in the UK in 2010 in six varieties: Chocolate Hazelnut, Milk Chocolate, Totally Chocolatey, Chocolate Caramel, Chocolate, Double Chocolate. Just this month it was released in the U.S. Basically it's trying to be as close to cookies as cereal can possibly be. More

Kellogg's UK's Unintentionally Pervy Muesli Ad Campaign

Kellogg's UK has rolled out a new muesli cereal called Nature's Pleasure supported by an ad campaign that features cartoon people in various states of undress doing inexplicable things with their morning meal. Blogger Meemalee picked up her copy of thelondonpaper a couple days ago and paid a little more attention to the illustrated weirdness of the ad than Kellogg's probably would have liked. As you turn the pages, the multipart ad spells out "We've added something new to muesli,", with the dazed-looking cartoon people holding up the message's letters, sitting on them, or just leaning against them and taking a little more of nature's pleasure than one should from breakfast cereal (right). But the company got wind of... More

Mother's Cookies, Now for Sale Again

Mother's Cookies Circus Animals. Photograph from Food Librarian on Flickr We've followed MothersCookiesGate since the news first broke in October that the company had filed for bankruptcy. The day has come—at least if you live in Arizona, California, Colorado, Nevada, New Mexico, Oregon, Texas, Utah, and Washington. The cookies are officially back on shelves in these select areas. Look out for all the favorites, including Circus Animals, Taffy, and Coconut Cocadas. OK, let's be honest, it's all about the Circus Animals. Motherscookies.com even has a little 55¢-off coupon too (for the lucky souls on the West Coast and Texas). Related Mother's Cookies Goes Bankrupt; Hipster Shirt Memorializes the Animal Cookies Kellogg's Saves Mother's Cookies Goodbye Mother's Cookies. No more... More

Mother's Cookies, Returning to West Coast Stores May 4

After filing for bankruptcy last year—but then being miraculously saved by Kellogg's!—Mother’s Cookies announces its return to West Coast shelves starting May 4. (Yes we're on the Mother's newsletter listserv.) Many favorites seem to be back, including Circus Animals, Iced Lemonade, Iced Oatmeal, and Taffy.... More

Kellogg's Testing a Shorter, Fatter Cereal Box Design

Advertising Age Kellogg's is testing a shorter, fatter cereal box. But unlike some recent package changes that have short-changed consumers, this one doesn't futz with the amount of product inside. Says Advertising Age: The new packaging contains the same amount of food, but the shorter, fatter design is expected to fit into pantries more easily. Ms. Miller said it will also save grocery-shelf space, allowing retailers to offer a wider variety of products. Since it involves an 8% decrease in materials, the new box design is also stands to burnish Kellogg's green halo. Detroit will be the test market. The study will last about six months, Kellogg's says, before the company decides whether to roll it out nationwide. [via... More

Mother's Cookies Update After Kellogg's Purchase

Photograph from turkeychik on Flickr Many of you have been asking about the future of Mother's cookies, so we contacted Kellogg's with your questions. In our inbox from a Kellogg's spokesperson today: Kellogg Company plans on reintroducing many of Mother's Cookies back into stores on the West coast by June, 2009. While we may not have all varieties of Mother's Cookies available at that time, we are working on some of your favorites like Mother's Circus Animals, Mother's Iced Oatmeal cookies, Mother's Parade Animal cookies, Mother's Chocolate Chip, Mother's Coconut Cocadas, Mother's Macaroons, Mother's Taffy Sandwich cookies, Mother's English Tea cookies, Mother's Double Fudge Sandwich cookies, Mother's Vanilla Crème Sandwich cookies, and Mother's Iced Lemon cookies. Whew! Related Mother's... More

Kellogg's Saves Mother's Cookies

Photograph from Food Librarian Not many other news breakthroughs would make me this happy. Kellogg's isn't letting Mother's Cookies fall by the wayside. Mother's Cookies—which has a huge West Coast fanbase due to its Oakland roots—filed for Chapter 11 bankruptcy in October, but this week, Kellogg's announced it would acquire trademarks and recipes to the famous Circus Animal cookies, as well as the sandwich cookies and wire-cut cookies. Will the pink-frosted lions and elephants get along with the Keebler Elf and Snap, Crackle, and Pop trio? This sounds like the beginning of a wonderful new snack family. Mother's Cookies Goes Bankrupt; Hipster Shirt Memorializes the Animal Cookies Goodbye Mother's Cookies. No more pink & white animal cookies? [Talk]... More

Are You America's Biggest Hydrox Fan?

Do you wax nostalgic over the Hydrox cookie, the original créme-filled chocolate sandwich cookie predecessor to the Oreo? Starting today, Kellogg's is holding a contest to find America's biggest Hydrox fans, the grand prize being a six-month supply of Hydrox cookies and a trip for two to New York City where the winner will attend the 100th anniversary celebration and taste the new cookies that will be available for a limited time in August. Related Hydrox Cookies Are Back, Temporarily, But Recipe May Be Changed Top 10 Awesome Nostalgic Foods We Want Back... More

Bringing Breakfast to the Streets: Kellogg's Cereal Streetwear

Snap, Crackle, Flop Now you can proclaim your love for Tony the Tiger and still maintain your street cred! New clothing line Under the Hood has got your back with its Kellogg's-brand cereal urban streetwear. Check out the "Dig 'Em" Honey Smacks jeans (I'm not even going to get into how they're... pants... called "Honey Smacks"), or the track jackets emblazoned with Snap, Crackle, and Pop, or the Toucan Sam hoodies. And just like all overpriced urban streetwear, most of it will cost you a pretty Benjamin to snag one for yourself. But hey, if you love your Frosted Flakes, I'm sure they're grrreat! [via Gawker]... More

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