'Jones Soda' on Serious Eats

Jones Soda's New 'Au Naturel' Line

"Au Naturel" can mean many things. It's handy when we want to make "naked" sound more sophisticated than vulgar. And in the world of food, it presumably means something derived from "natural" ingredients. But when it comes down to it, the definition of "natural" is a fuzzy one. Jones Soda just released their new "Au Naturel" line—three sodas sweetened partially with stevia, with 35 calories and much less sugar (7g) than a standard bottle. We've had a number of low-sugar sodas we've liked recently. How would Jones fare? More

Jones Soda Debuts Tofurky and Gravy Flavor

[Image: MyJones] Because turkey isn't the only protein on people's Thanksgiving tables, this year Jones Soda is offering the vegetarian-friendly Tofurky and Gravy Soda as part of their limited edition gift pack ($11.99). The pack comes with three bottles of the special Tofurky soda along with three bottles of more palatable flavors (black cherry, pomegranate, and vanilla bean), and a Tofurky lunch box. For each case sold, Jones Soda will donate $1 to the Progressive Animal Welfare Society (PAWS). [via BevNET] Related Dungeons and Dragons-Themed Jones Soda Video: How to Make Your Own Soda Video: Talking Soda Pop with John Nese of Galco's in Los Angeles... More

Dungeons and Dragons-Themed Jones Soda

[Photographs: myjones.com] Total nerd alert. Jones Soda has teamed up with the fantasy role-playing game, Dungeons & Dragons to create a limited edition line of "Spellcasting Soda." Choose from flavors like: Potion of Healing, Dwarven Draught, Bigby's Crushing Thirst Destroyer, Illithid Brain Juice, and Eldritch Blast. A six-pack is $10.99. Wargame juice, alright, yeah! Perfect for those dehydrated moments after too much teleporting and spellcasting. Related A Primer to Star Trek Food and Drink Geek Cakes Slideshow of Food in Video Games... More

Jones Soda, Powered By Bike On Earth Day

On Earth Day, some of us are making an effort to turn off lights, or take shorter showers, or bike to work. But putting us all to shame, Jones Soda is taking its entire headquarters off the grid—powering their offices with human-generated cycle power. With ten custom-make bikes hooked up to their electric system, Jones staffers and visitors will be pedaling all day. And if you drop by Jones Soda Central in Seattle and hop on a bike, you’ll score a free soda for your pains. Can’t make it out there? Follow along on their webcam, or on Twitter. [via Girlhacker]... More

Jones Soda Launches Campaign Cola

Jones Soda loves holidays and seasonal hoopla, as proven by its Candy Corn flavor during Halloween and (questionably delicious) Wild Herb Stuffing one in November. So it's no huge surprise that it launched Campaign Cola 2008, where three limited-edition colas honor each presidential pursuer. To vote, just click on your candidate's cola: Obama's Yes We Can, McCain's Pure McCain or Clinton's Capitol Hillary. (Though she may not be in the presidential race, she's still in the bottle race!) The polls as of this morning: Obama = 2,694 bottles McCain = 1,170 bottles Clinton = 996 bottles Jones Soda adds an educational layer to this marketing approach by linking to voter registration info and important quotes from each candidate, encouraging... More

Jones Soda Switches to Pure Cane Sugar

Jones Soda spent over $1M retrofitting their equipment to use pure cane sugar in their drinks instead of the industry standard, high-fructose corn syrup. "A Pepsi spokesman told The Wall Street Journal that Jones' claim that pure cane sugar is more healthful "just isn't true. Marketing a myth for a competitive advantage is irresponsible and short-sighted." Then Jones got a letter from the Corn Refiners Association, which doesn't like Jones' claims about sweeteners, either." So why did Jones Soda make the switch? CEO Peter Van Stolk says customers have been asking them to switch from HFCS to sugar for years; "They want sugar, he said, "because it tastes better and they feel better about it because it's pure; it's... More

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