'Improv Everywhere' on Serious Eats

Video: Improv Everywhere's Grocery Store Musical

Improv Everywhere released its latest public spectacle, Grocery Store Musical, in which a handful of seemingly ordinary produce-aisle shoppers break out into song, joyously proclaiming the virtue of "squishing our fruit together." Love the "produce manager" riding out in the cart toward the end. Video, after the jump. So worth watching.... More

In Videos: Taco Bell Freeze

To promote Taco Bell's latest frozen blended drink, the Frutista Freeze, Charlie Todd of Improv Everywhere organized a performance at the grand opening of a Taco Bell in Flushing, New York, where informed customers simultaneously "froze" their actions, slurps and bites suspended in time. Customers who weren't in on the act then stared and walked carefully around their nonmoving neighbors. Watch the video after the jump.... More

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