Very exciting new, cereal lovers! Every year, for a few short weeks around Halloween, Count Chocula, Boo Berry and Frankenberry are released onto grocery shelves nationwide. This year, two new, or should I say old monsters join the pack. The discontinued Yummy Mummy and Frute Brute are back!
'General Mills' on Serious Eats
The final installment of my General Mills adventures involves lots of cereal-eatin' and a trip to their R&D Plant. From the moment I started this column I've dreamed of doing an "Un-Wrapped"-like tour of a cereal factory to see how it's made. The General Mills folks made that dream come true.
After I had taken a good look behind the scenes at General Mills HQ and some of the fun that goes on there, it was time to head to two of the very coolest places: the photography studio and the General Mills Archives.
Ever wondered what it's like behind the scenes in CerealLand?
I remember having Count Chocula, like, once in my whole young life. I do remember it being incredible but rare, and since it wasn't included in the college cereal barrels, it kind of fell off of my radar. With Halloween approaching, I figured it was the perfect time to take a deep look at the Count and his friends.
Regular Wheaties: Clearly lacking testosterone. If your breakfasts haven't felt very manly recently, good news. Today, General Mills is announcing Wheaties Fuel, the newest incarnation of the Breakfast of Champions—and, the New York Times notes, the first cereal marketed directly to men. The cereal was developed with help from the likes of Peyton Manning, Bryan Clay, and Kevin Garnett (or, at least, with the help of their pictures on the website). Wheaties has developed three prototypes, all substantially sweeter than the original; samples of these will be distributed to an (all-male) testing group, who will vote on their favorite. The final formula will hit shelves on September 9, 2009. Luna Bars, look out....
Love your old school breakfast cereals? Mediacom of Japan and New York's own Toy Tokyo have joined forces to bring you three new toy figures based on your favorite General Mills characters: FrankenBerry, Count Chocula and Boo Berry. $45 for a set of three at Rotofugi, or you can buy just the one you like for $15; shipping not included....