Entries tagged with 'Fresh and Easy'
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Fresh & Easy? Not So Simple

Photograph from Freshandeasy.com Everywhere you look in the greater L.A. area these days, it seems likes there's a lime and olive-green sign telling you that there's a Fresh & Easy Neighborhood Market coming soon. The new market chain, owned by British giant Tesco, is like the love child of Trader Joe's and Whole Foods that looks like a culinary Ikea. It's smaller than your average megamart, with wide, dimly lighted aisles stocked with house brand goods in simply designed, often recycled packaging: Organic Maple syrup and Organic Fair Trade coffee, snack foods free of trans fats, artificial colors or flavors and even preservatives, whenever possible. Their eggs are cage free and the meat is raised in the U.S. without...

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