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Soda: My Lifelong Fresca Obsession

Drinks Carey Jones 40 comments

When a Cheesecake Factory moved into my suburban California hometown at the end of my high school years, there was one thing about it that excited me above all else. It wasn't the 33 flavors of cheesecake, or the choice of about two dozen entrĂ©es from every imaginable cuisine for $12. No, I was excited about their soda selection. Because for about two bucks, they'd give you a stunning 32 ounces of Fresca from the fountain—and then they'd give you free refills. I've always thought Fresca one of the most underappreciated citizens of the diet soda world. More

Ed Levine's Serious Diet, Week 75: Can (and Should) I Give Up the Flavored Liquid Habit?

Ed Levine's Serious Diet Ed Levine 35 comments

I've read all the literature on how important drinking plain water is to any meaningful weight loss effort, but I must admit I am having trouble giving up flavored liquids cold turkey. I have managed to kick the Diet Coke habit. But I certainly haven't given up on diet sodas or soft drinks as a whole. Last night I posted about the joys of Fresca. I drink Snapple Diet Cranberry Raspberry Drink because it doesn't have any caffeine. When I'm up on Cape Cod, I drink Cape Cod Cranberry Dry. It's a local soda made with 5% cranberry juice concentrate. I know I shouldn't, but I drink a bottle a day of the stuff. At least I did last week.... More

The Joys of Unnaturally Flavored Sodas

Ed Levine 121 comments

Fess up, serious eaters, do you have a favorite? I think it was a few weeks ago, when I ran into Tom Colicchio, that I found myself confessing my love for Fresca. I had seen an interview Colicchio had done in the New York Times Magazine in which he declared his love of Fresca: "Always in fridge: Fresca. It is just a great drink. No calories; tastes like citrus." During our discussion we both acknowledged that what we loved about Fresca was its taste, even though neither of us could identify its ingredients. Hey, Colicchio is, after all, Mr. Ingredients, Mr. Craft, so it says quite a bit about Fresca if he can't tell us what's in it. So now... More

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