"I realized that they really weren't kidding about the fiber." Growing up, I was one of those lucky kids who got to have any breakfast cereal they wanted: Fruit Loops, Cocoa Krispies, Apple Jacks. Nothing was off-limits. So you'd think that, after years of consuming massive amounts of sugar first thing in the morning, I'd still have a serious AM sweet tooth. But in fact, just the opposite happened—these days I crave plain Cheerios, Weetabix, and, more than anything, Fiber One. Recently, Betty Crocker, which is owned by parent company General Mills, debuted a new line of Fiber One products including toaster pastries, granola bars, shredded wheat, and baking mixes for pancakes and muffins. It’s all part of their ingenious...
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