The formula for selling mineral water to Estonians in the 1980s was so simple. Go to the desert, throw in a parched guy who crawls toward a case of mineral water as a bunch of people dance to Michael Jackson's "Thriller," insert a random dog, and at the end let the guy take a victorious swig of water. Every part of this commercial is inexplicable. And that's why it's so good. Watch the video after the jump....
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Toronto chef Eric Vellend, on why he's translating his grandmother's Estonian recipes: "Fried smelts, pickled herring and jellied veal are not foods the average kid craves. But at my grandmother's dinner table, they were savoured like hamburgers, hot dogs and french fries. And while she didn't influence my decision to become a chef, her traditional Estonian cooking will always hold a special place in my belly." Estonia is a small Baltic country that straddles Scandinavia and Eastern Europe, and its cuisine is influenced by both regions, with a lot of peasant food that lasts through extended winters. Mmm, head cheese....
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