'Doubilicious' on Serious Eats

Double Down Showdown: KFC's New Doublicious

If the Big Mac is the fast food equivalent of Michael Jackson, the KFC Double Down is Justin Bieber. Think about it: the Big Mac is the most famous fast-food item of all time, but there was a time recently when the Double Down stole the show. In the wake of the Double Down's success, KFC wants to capitalize on its fame with the "Doublicious," a new iteration that re-incorporates that old sandwich staple: bread. More

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