What's next on the pizza frontier? Ordering delivery, direct from your car, the success of the Xbox 360 pizza app, new life for Pizza Huts and one very generous slice shop owner.
'Dominos' on Serious Eats
Domino's—that leviathan of the pizza industry—is reexamining it's over-optimistic plans for expansion in Germany, after two years of slow growth.
According to the Indian broadsheet DNA, Domino's Pizza is ramping up to open 100 new stores in India by next spring, bringing their total to 700.
A quick look at the stories hitting the pizza headlines this week.
When it rains, it pours. Pizza, that is.
You know that person who manages to forget it's April Fools' Day every year? And then proceeds to fall for the most transparent ruses? Yeah, that's me. I believe the PC term is "April Fools-Capable," or perhaps "Excitably Optimistic." Or just "Idiot." Here's how to mess with my kind, pizza style.
Domino's has publicly renounced the "30 minutes or less" slogan, the foundation—indeed the very building blocks of (pizza chain) life—on which its business has rested for decades. Mass chaos (in my head) has ensued. Now I know how Katy Perry feels.
Meet Scott Oelkers. Scott is the President and CEO of Domino's Pizza Japan. He stars in commercials sometimes. Here are some of those commercials. Don't be afraid! Just try to remember, none of it is real. Oh wait, yes it is. It's all real.
Takeru Kobayashi's legendary stomach earned him a whopping $3,250 last Sunday. Deadspin reports that Dominos booked the champion eater to attend a Super Bowl party, where he was filmed virtually inhaling one of their 12-inch pizzas in exactly one minute.
Look at that. I mean, just look at that picture above. Awe-inspiring? Perhaps. A little frightening? Certainly. Gluten-free and Atkin's friendly? Not on your life. What you are staring at there is the Italian sausage variation of Domino's Bread Bowl Pasta. Introduced back in 2009 with the tagline "pasta so good you'll devour the bowl," it comes in four flavors—Chicken Alfredo, Italian Sausage Marinara, Chicken Carbonara, Pasta Primavera—with the option to build your own by adding ingredients from their pizza toppings lineup.
Domino's introduced their new Handmade Pan Pizza this Monday. We went right out and got one to see what kind of threat, if any, this new product would pose to pan pizza heavyweight, Pizza Hut.
Domino's is getting into the pan pizza game starting today. Will the third time be a charm for Domino's as they take another stab at getting a cut of the pan pizza profits?
The Domino's transformation continues. In keeping with the company's evolution into "artisanal" pizza making, the facade will now match, well, the facade.
First, why is this pizza "artisanal"? Because it's rectangular and thinnish of crust, silly! So how is this pizza "carbonara"? Because it features pork and irregular dairy, and because Domino's says so. Good enough for me. Eatin' time.
My first delivery didn't go very well. I forgot the credit card receipt and a 2 liter bottle of soda. I had no option other than to run back to the Big D for the missing goods and get back on the road. If the "30 minutes or it's free" guarantee hadn't been nixed due to several major auto accidents in the 1990s, I would have been in deep doo-doo.
Overall it's got a slightly gritty, very chewy texture. It's not tough-chewy, more elastic-chewy. Kind of springy. You'll notice this as you try to pull the slices apart. You know how stubborn dogs can be when they're determined to hold on to their chew toys? Like that.
I'm going to make an admission now that most likely will result in my instantly losing any and all street cred that I've worked so hard to slowly build up on Slice over the years. I sometimes order in pizza from Domino's.
A couple of months back Domino's introduced out Parmesan Bread Bites to round out their menu. Are these mini breadsticks worth popping into your order? We ordered some up in the name of research.