'Cherry Coke' on Serious Eats

Cherry Coke + Cherry Coke Zero

Coke decided to relaunch Cherry Coke this month and they did it by hiring the design team behind Rocawear—hip-hop legend Jay-Z's uber successful clothing brand—to redesign Cherry Coke's packaging as well as creating that of the new Cherry Coke Zero. I think Cherry Coke's palette of pinks and cityscape are really pretty, but Cherry Coke Zero's packaging is rather clever—the same cityscape in black, and cherries with holes (zeros) punched into them. (You can read more about Cherry Coke Zero over at BevBoard or discuss it in our Serious Eats: Talk thread.)... More

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