The internet tells me that this Friday, March 7, is National Cereal Day, so it must be true. To celebrate, I'll be treating myself to bowl after breathless bowl of the good stuff. I'm also taking a look back at my favorite Cereal Eats moments over the years. Join me!
'Cereal Eats' on Serious Eats
A ton of great new cereals have come out in the past year, and I'm excited to see what else there is to come. These new flavors have got me thinking: what would my ideal cereal look like?
Reviews of Vanilla Chex, Hershey's Cookies n Creme, Nature Valley Protein Crunchy Granola and more in our latest Cereal Eats.
I fear that if I don't, no one else will. What I love so much about Froot Loops is that it's so unabashedly a sugary cereal. There is absolutely no pretense here, and that demands respect. Any other Loops lovers out there?
The final installment of my General Mills adventures involves lots of cereal-eatin' and a trip to their R&D Plant. From the moment I started this column I've dreamed of doing an "Un-Wrapped"-like tour of a cereal factory to see how it's made. The General Mills folks made that dream come true.
After I had taken a good look behind the scenes at General Mills HQ and some of the fun that goes on there, it was time to head to two of the very coolest places: the photography studio and the General Mills Archives.
Ever wondered what it's like behind the scenes in CerealLand?
What kind of cereal haunts your dreams?
I'm a big fan of the Cap'n, despite his cereal's roof-of-mouth-destroying quality. So how's his latest variety, Cinnamon Roll Crunch? Here are my thoughts.
Check out these cool boxes. General Mills has released some retro boxes that will be available until late April. The packaging is styled from the 50's, 60's and 80's, featured on Cheerios, Honey Nut Cheerios, Lucky Charms, Cocoa Puffs and Cinnamon Toast Crunch. This is a perfect time to ask: what was your favorite cereal box growing up?
Last week, this list popped up on the popular, list-loving Buzzfeed: 16 Breakfast Cereals That Should Be Obliterated. I clicked on it excitedly. I do enjoy Buzzfeed but found this list to be utterly unfunny, incorrect and a disgrace to cereal lovers everywhere. Am I taking this too seriously? Most definitely, people. They don't call us Serious Eats for nothing.
Well, St. Patrick's Day is over. Time to shake the Shamrock-shaped, beer-soaked and corn beef-scented glitter off your green clothing. I'm not much of St. Paddy's Day gal myself (maybe my last name gave it away?), but there is one Irish dude who will always have my heart—Lucky himself and his alluring Charms. And for a limited time only, you can get this special edition Lucky Charms.
I got my hands on a box of Grape Nuts Flakes and gave them a half-hearted try. I froze after the first dry handful and instantly tasted sweet, malt-y Grape-Nutty flavor. I now have this to say: Grape Nuts Flakes, where have you been all my life?
Now there's a new member of the Grape Nuts family: Grape Nuts Fit. It's described as lightly crunchy nuggets, granola, cranberries, puffed barley, and a touch of natural vanilla flavor. A tempting description. This Grape Nuts Cereal is a completely different animal. It took me a while to get past the fact that there are not any actual Grape Nuts in this medley. At first I felt tricked, but after a couple of handfuls, I was totally sold.
Perhaps we should start at the very beginning. What appears to be a basic question, but what any true cereal-lover knows is, in fact, the very opposite. OK, yes, push comes to shove, first thing that pops into my head, I've got to say Cinnamon Toast Crunch—but the conversation doesn't stop there.
If you close your eyes its like you are eating Cocoa Puffs. And I freaking love Cocoa Puffs. It's Fiber One yet fills the bowl with chocolate-y milk that tastes fake or too healthy. Has anyone else tried this new cereal?
Alright, alright—I can already hear the groans. These days, it seems everyone is coming out with Greek yogurt products from frozen treats to hummus blends. And I've definitely found myself rolling my eyes as brands seems to think "Greek yogurt" are the magic words. All that aside, this new variety of my beloved Honey Bunches of Oats is truly something to get excited about.
Hello, Cereal Lovers and Eaters! It's been a hot minute. 2012 was an interesting year cereal-wise. We reminisced about a lot of classic favorites and tried a lot of new varieties that just didn't work. Well, I'm happy to kick off 2013 with brand new editions of some of my favorites cereals: Honey Nut Cheerios Medley and Peanut Butter Toast Crunch. Both cereals just hit the shelves!
This week, while browsing the cereal aisle, I spotted that iconic blue box and thought, too boring to talk about in my cereal column. But has that been my problem all along? Have I overlooked the simple Flakes for more colorful and interesting cereals? Do people even eat it anymore? How do you people feel about Frosted Flakes? Perhaps we have something to talk about after all.
I know I go on a lot about my love of sugary cereal, my fixation with marshmallows and chocolate and colors, but in all honesty, in my everyday cereal eating life I'm just looking for a healthy cereal that tastes good. The ingredient list on Buckwheat & Hemp is short and simple, with no scary colors or additives. It has a nice nubbly texture and doesn't taste like cardboard.